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Higher Ed Pulse
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5
EP
April 18, 2024
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5

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About the Episode

Join R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, as they delve into the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.

  • Discover the crucial role insights play in shaping a compelling brand narrative.
  • Learn how to find substance amidst a crowded, transactional, and noisy market landscape.
  • Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.
  • Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.
  • Understand the significance of cultural fit for long-term success in brand development and mergers.

People in this episode

Host

Kin Sejpal

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams.

Interviewee

R. Ethan Braden

Ethan Braden serves as Vice President, Chief Marketing and Communications Officer at Texas A&M University. Formerly Ethan was executive vice president and chief marketing and communications officer for both Purdue University and Purdue Global which has been ranked as one of the Top Ten Most Innovative Schools in America by U.S. News and World Report for five consecutive years.

Kati Pratt

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