Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

back to all Podcasts
EP
April 18, 2024
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5

Or listen on:

Read transcript

About the Episode

Join R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, as they delve into the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.

  • Discover the crucial role insights play in shaping a compelling brand narrative.
  • Learn how to find substance amidst a crowded, transactional, and noisy market landscape.
  • Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.
  • Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.
  • Understand the significance of cultural fit for long-term success in brand development and mergers.

People in this episode

Host

Kin Sejpal

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams.

Interviewee

R. Ethan Braden

Ethan Braden serves as Vice President, Chief Marketing and Communications Officer at Texas A&M University. Formerly Ethan was executive vice president and chief marketing and communications officer for both Purdue University and Purdue Global which has been ranked as one of the Top Ten Most Innovative Schools in America by U.S. News and World Report for five consecutive years.

Kati Pratt

Other episodes

Episode #8: What’s Next for the "Human Touch" in Enrollment Management?Play Button
Technology + Data
Episode #8: What’s Next for the "Human Touch" in Enrollment Management?

About the Episode: Today, artificial intelligence is used by university admissions offices in many ways, from evaluating applicants’ transcripts to providing prospective students with information about academic programs.

with
Ray Lutzky
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor SwiftPlay Button
Marketing + Communications
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education.

with
Jaime Hunt
Episode 29: The Importance of Wealth in College AffordabilityPlay Button
Technology + Data
Episode 29: The Importance of Wealth in College Affordability

In this episode of the Edu Data Podcast, hosts Timothy and Jamie discuss if assets like savings, property, and investments are a better indicator of a student's ability to cover college costs than income alone

with
Jamie Boggs
Pulse Check: After Further Consideration Part 1Play Button
Leadership
Pulse Check: After Further Consideration Part 1

Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education. 

with
Pat McGuire
Ep. 9: Buffs All In: Enhancing Collaboration for CU Boulder’s Giving DayPlay Button
Leadership
Ep. 9: Buffs All In: Enhancing Collaboration for CU Boulder’s Giving Day

In this episode, we’re joined by Maria Kuntz, Creative Communications and Services Director for CU Boulder Advancement, and Noelle Seybert, Director of Social Media at CU Boulder.

with
Noelle Seybert

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people