Pulse Check: Personalizing Prospective Student Journeys - Part 2

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.

In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.

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Building a Pre-Enrollment Community

Mallory and Dustin highlight the importance of nurturing a sense of belonging and community for students who are in the decision-making phase.

By leveraging digital platforms, institutions can provide personalized experiences that resonate with individual students' interests and needs. The conversation underscores the necessity of engaging students with relevant content, peer connections, and comprehensive support systems to make them feel part of the community long before they set foot on campus.

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The Role of Technology in Personalization

Technology plays a vital role in personalizing the journey for prospective students. Dustin emphasizes the potential of AI-powered chatbots and digital experience platforms to deliver timely, empathetic responses to students' queries.

These tools not only alleviate administrative burdens but also enable institutions to tailor their interactions based on individual student profiles, ensuring that every student feels seen and valued.

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Key Questions and Considerations for Students

At this juncture, students often grapple with questions surrounding cost, value, and the specifics of their intended programs. Mallory and Dustin discuss the necessity of preemptively addressing these concerns through transparent communication and personalized digital content.

By doing so, institutions can help students navigate the complexities of their choices with confidence and clarity.

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Strategies for Fostering Engagement and Confidence

The podcast outlines actionable strategies for building community and engagement among prospective students.

This includes facilitating connections with current students and alumni, showcasing the vibrancy of student groups and extracurricular opportunities, and providing detailed insights into the academic and social landscapes of the institution.

Such approaches not only demystify the college experience for newcomers but also empower them to make informed decisions about their educational futures.

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Key Takeaways:

• Engaging Prospective Students: The importance of engaging students during the decision-making process and providing a compelling option for them to choose your institution.
• Building Community: The role of community in a student's decision, including insights into peer groups, campus life, and student success stories.
• Addressing Key Student Questions: The crucial concerns of students at this stage, such as pricing, resources, and program specifics.
• Role of Technology in Decision-Making: How digital tools enhance the student experience and provide seamless support.
• Importance of Community for Graduate Students: Building community is equally critical for graduate students, with a focus on faculty engagement and peer connections.

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This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more. 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like

other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

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Connect with Us at the Engage Summit: Exciting news — Mallory and Dustin will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!