Search 3.0: The New Era of Student Search

In this episode, Mallory Willsea and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing demographics, economic pressures, and consumer behaviors to enhance their recruitment processes.

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Key Takeaways

• Evolution of Student Search: Understanding the transition from traditional methods to Search 3.0, incorporating digital advertising, AI, and personalization.
• Data Ownership and Transparency: The importance of maintaining control over data for effective analysis and decision-making.
• AI in Recruitment: Leveraging AI for rapid, customized communications and data-driven strategies to improve student engagement and conversion.
• Consumer Behavior Changes: Adapting to the rising expectations for personalization and the influence of peer recommendations in the decision-making process.
• Yield-Focused Approach: Emphasizing the importance of yield in student search strategies to ensure long-term enrollment and financial stability.
• Financial Aid Optimization: Integrating financial aid strategies into the student search process to meet student needs and institutional revenue goals.

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.