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The Application
Ep. 11: What Does It Mean To Be a Chief Experience Officer in Higher Education?
EP
11
December 6, 2022
Ep. 11: What Does It Mean To Be a Chief Experience Officer in Higher Education?

What Does It Mean To Be a Chief Experience Officer in Higher Education?

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About the Episode

When I heard Bill Campbell had “Chief Experience Officer” in his title, I just knew I had to talk to him about my favorite topic - student experience. 

On this episode, Bill dives into his role as Chief Experience Officer at Chatham University where he is examining and shaping student experiences from the perspective of current students, retention, technology and all the things in between.

The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.

The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies. Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Interviewee

Bill Campbell

Bill Campbell is the Vice President of Marketing and Communications/Chief Experience Officer at Chatham University. He provides strategic leadership and oversees all aspects of branding, marketing, public relations, and communications activities for the University, along with oversight of the Information Technology department and a multi-year, cross-campus effort to improve the student and employee service experience. Joining Chatham in 2012, Campbell helped lead the successful coed transition of Chatham’s 145-year-old undergraduate women’s college and served as the Vice President of Enrollment Management until 2013. In 2015, he was honored with the national American Marketing Association's Higher Education Marketer of the Year (Innovator Award) for his efforts. Prior to Chatham, he worked for more than a decade at Clean Design, a brand and marketing agency located in North Carolina, in a variety of positions and culminating in his role as the vice president of brand strategy. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research. He holds a B.A. from the University of Illinois and a MBA from Western Governors University (WGU).

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