Balancing AI and Human Connection in Higher Ed Marketing with ChatGPT

Join Allison Turcio in her debut episode as host of The Application! 

In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance of leveraging AI technology like ChatGPT while still maintaining a personal, human approach to higher education marketing. They discuss the benefits of using ChatGPT for tasks such as data analysis and content creation, and show how, when used correctly, it can enhance, not detract from, the authenticity and personal touch that is so important in higher ed marketing. With its ability to streamline processes and free up time and resources, ChatGPT is a valuable tool for higher ed marketers looking to strike the right balance between technology and human connection. 

 This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!