back to all Podcasts
EP
18
April 25, 2023
Ep. 18: Community Connections: How Grassroots Events Can Boost Your College's Impact

Community Connections: How Grassroots Events Can Boost Your College's Impact

Or listen on:

About the Episode

In this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019. Allison and Cynthia explore the impact of grassroots community events on college marketing, public relations, and brand reputation, and discuss actionable advice for higher education leaders looking to create similar events at their institutions. If you want to learn how to build buy-in for and leverage community events to increase your college's impact and engagement, this episode is a must-listen!

 

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

 

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Cynthia Martinez

Cynthia Martínez is the Senior Director for Brand Marketing at the University of Maryland. She joined the Office of Marketing and Communications in 2016. From strategy to creative media placement, she works hard to protect the Maryland brand and position the university as one of the top research institutions in the country. Cynthia leads the development and execution of all university-wide promotional campaigns.

Other episodes

Episode #8: What’s Next for the "Human Touch" in Enrollment Management?Play Button
Technology + Data
Episode #8: What’s Next for the "Human Touch" in Enrollment Management?

About the Episode: Today, artificial intelligence is used by university admissions offices in many ways, from evaluating applicants’ transcripts to providing prospective students with information about academic programs.

with
Ray Lutzky
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor SwiftPlay Button
Marketing + Communications
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education.

with
Jaime Hunt
Episode 29: The Importance of Wealth in College AffordabilityPlay Button
Technology + Data
Episode 29: The Importance of Wealth in College Affordability

In this episode of the Edu Data Podcast, hosts Timothy and Jamie discuss if assets like savings, property, and investments are a better indicator of a student's ability to cover college costs than income alone

with
Jamie Boggs
Pulse Check: After Further Consideration Part 1Play Button
Leadership
Pulse Check: After Further Consideration Part 1

Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education. 

with
Pat McGuire
Ep. 9: Buffs All In: Enhancing Collaboration for CU Boulder’s Giving DayPlay Button
Leadership
Ep. 9: Buffs All In: Enhancing Collaboration for CU Boulder’s Giving Day

In this episode, we’re joined by Maria Kuntz, Creative Communications and Services Director for CU Boulder Advancement, and Noelle Seybert, Director of Social Media at CU Boulder.

with
Noelle Seybert

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people