The End of RFI Forms: Engaging Students with Tailored Content

About the Episode:

In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites. Lance shares his insights on the shortcomings of traditional RFI forms and introduces innovative AI-driven solutions that transform the web experience for prospective students. They explore how personalized, dynamic content can engage students more effectively, providing them with the specific information they need instantly and creating a more seamless path from inquiry to enrollment.

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Key “How Tos”:

• Evaluate Your RFI Process
• Implement AI-driven tools to transform informational websites into experiential destinations
• Focus on understanding and addressing specific student needs in real-time
• Use AI to gather first-party data and create hyper-personalized experiences that mimic popular consumer platforms like Netflix

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‍About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

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Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

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About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.