About the Episode
Netflix offers 6K+ shows and movies, TikTok has over a billion videos, and the Washington Post publishes over 1,000 stories, videos, and graphics per day. The volume of content is overwhelming which is why personalized discovery through the FYP, Netflix’s suggested shows and the Washington Post’s “what to read next” feature is essential to keep audiences engaged.
Other social giants are catching on, which is why you see “suggested posts” more than ever on Facebook and Instagram and why your Twitter feed is showing Tweets based on topics instead of just from those you follow.
The overwhelm can also be applied to higher ed institutions and their broad range of services, organizations, and other opportunities students can take advantage of and really benefit from. The problem is, how are students supposed to know those things exist?
In this episode, I talk to Cooper Jones, Co-Founder and CEO of RahRah, an app dedicated to ensuring an optimal student experience by showing students what resources, services, and organizations might interest them based on a personalized discovery model.
A few takeaways:
- Higher ed can create all the resources and services they want but it’s all for nothing if those same resources and services are not known to students
- Higher Ed apps have to be “sticky” by fulfilling a need students are not getting on other apps
- We need to create good student experiences despite complicated internal processes
This episode is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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