About the Episode
About the Episode:
Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advice for higher education marketers navigating agency partnerships, procurement requirements, and major marketing investments. Drawing on years of experience from both the campus and agency sides, they explore what separates effective RFPs from frustrating ones, how institutions can attract stronger vendor responses, and why clarity around goals, timelines, and budgets leads to better outcomes. Whether you're preparing for a website redesign, brand refresh, media campaign, or another strategic initiative, this conversation offers actionable guidance for creating RFPs that drive real results.
Connect With Our Host:
Jaime Hunt
https://twitter.com/JaimeHuntIMC
Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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