Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today
EP
190
May 24, 2023
Ep. 190: Jay Rathell on Social Media Marketing of Higher Ed

Jay Rathell on Social Media Marketing of Higher Ed

Or listen on:

About the Episode

We welcome Jay Rathell, owner of Yamaro83, to the show this week to talk about his years of experience in social media marketing of higher education. He shares his reflections on how the space has changed, what has stayed the same, and how to manage paid versus organic content.

 

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

 

About the Enrollify Podcast Network 

The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Dustin Ramsdell is a leading content creator and influencer in the Higher EdTech space, and the host of Higher Ed Geek.

Interviewee

Jay Rathell

Jay Rathell is the founder of Yamaro83, a company specializing in tailored digital marketing solutions for educational institutions. After experiencing a city council race firsthand and working at a vocational school, he discovered the importance of effective messaging and its impact on audience engagement. Yamaro83 focuses on personalized student approaches, helping schools communicate their message efficiently to boost enrollment and overall success.

Other episodes

Ep. 8: Automating Processes with Alexandria DuffneyPlay Button
Ep. 8: Automating Processes with Alexandria Duffney

Brian chats with Allie Duffney who shares how Elon University is implementing AI to streamline admissions processes, create test environments, and enhance student success.

Pulse Check: Reclaiming Free Speech, Democracy, and Discourse on Campus — Pt. 3Play Button
Pulse Check: Reclaiming Free Speech, Democracy, and Discourse on Campus — Pt. 3

Dr. J. Cody Nielsen interviews Dr. Peter Levine, to discuss the 2024 U.S. presidential election's impact on higher education, civic engagement, and strategies to foster dialogue and improve civic education.

Episode #257: Redefining Asynchronous Learning for the Digital AgePlay Button
Episode #257: Redefining Asynchronous Learning for the Digital Age

Dustin sat down with Joel Podolny, CEO of Honor Education, to discuss his journey from founding Apple University to pioneering a new approach to digital education.

Ep. 19: How Leaders Can Bust Silos with Carrie PhillipsPlay Button
Ep. 19: How Leaders Can Bust Silos with Carrie Phillips

Host Shane Baglini interviews Carrie Phillips, UALR's Chief Communications and Marketing Officer, to discuss effective leadership strategies for breaking down silos, fostering collaboration, and developing future leaders in higher education.

Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and SuccessPlay Button
Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and Success

Brendan reconnects with Michael Bettersworth, CMO at Texas State Technical College (TSTC), to delve into critical trends and challenges impacting higher education.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people