About the Episode
In this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, inclusion, and belonging. Shelley stresses that an inclusive marketing strategy is not a quick fix, but a continuous effort to create a student experience that matches the messaging. She gives great advice on how marketers can not only build a strategy that attracts and supports a diverse range of students, but also take a leadership role in DEIB initiatives.
This Episode is Sponsored by our friends at Element451:
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.
Register for Element’s Engage Summit
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!