How Marketing Can Help Shape Employee Culture

Have you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Frederick Martin highlights the pivotal role of employee culture in shaping a brand's reputation. The 'Great Resignation’ taught us not to wait on culture and employee experience—losing valuable talent puts your institution's brand at risk. Listen in for invaluable insights and practical steps that empower you, as a marketer, to lead cultural change within your institution, fostering a more vibrant, engaged, and resilient community.

About the Guest

Fredrick holds the esteemed position of Sr. Director for Change Management at the University of Virginia. In this role, he spearheads the development and execution of change management strategies, with an emphasis on transforming Human Resources within both the Academic Division and Health System.

Boasting over 15 years of expertise in fostering business and cultural change in large, intricate, and multi-dimensional organizations, Fredrick is a trusted figure in the industry. His previous tenure as the Master Change Agent for Ascension Health—a leading non-profit faith-based healthcare system encompassing over 2600 care sites, 151 hospitals, and a workforce of 130,000 across the U.S.—saw him craft and roll out pivotal change management tactics that addressed both local and nationwide concerns. Fredrick's leadership has been instrumental in reshaping organizational cultures, enhancing patient accessibility, ensuring patient-centric care, and elevating the overall employee experience.

Academically, he holds a BS degree and an MBA from the University of Phoenix, an Executive Master's in Healthcare Leadership from Cornell University, and he proudly carries the title of a certified Master Change Agent.

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!