About the Episode
Episode Notes
In this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families. Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics? And most importantly, how can we effectively reach this audience and their influencers? Cristina and Allison explore these questions and discuss the power of listening, leveraging audience-centered market research, and creating multifaceted integrated marketing and communications campaigns that truly resonate.
Guest Name: Cristina Craig, Director of Marketing, NJIT
Guest Social Handles: https://www.linkedin.com/in/eric-menna/
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