Explore AI's impact on decision-making, personalized learning, and ethical considerations. With expert commentary and practical insights, we empower you to strategically leverage AI. It's not just about understanding AI; it's about leading the AI revolution in education.

When Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU

Diversity recruiting goes well beyond finding candidates who are simply different. It’s about identifying and hiring talent that will change the trajectory of your college or university in a productive way. Diversity recruiting both uplifts candidates in the minority while broadening the talent in

Bennie Johnson seems to eat, sleep and breathe marketing. The CEO of the American Marketing Association, Bennie also has a deep appreciation for ensuring that employees of organizations have fulfilling experiences. As he says, “Employees are your first, best customers.” As Bennie and his team look

To boost an employer brand, Brittany King does not believe in hiring for culture-fit. As she wrote on a LinkedIn post, Brittany believes that organizations should seek out what she calls “culture cultivators.” A highly seasoned recruiter who focuses on culture as well as diversity, equity, inclusio

It’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubl

Presidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work T

Micromanagement does no favors to employer branding. However, faculty and staff may be willing to be the brand ambassadors of their campuses if their leaders knew how to…dance? There is a practice called followership which is the set of employee behaviors that influence how leaders lead. So, what h

Colleges and universities are finding out, the hard way, why they can no longer “post and pray,” that is post job openings and pray that qualified candidates will fill the applicant tracking systems. On this episode, we went straight to a major source to find out what kind of traction higher educate

Employee engagement does not happen without effective leadership. Effective leadership, however, doesn’t always come from those with executive authority–the folks with the titles. Without question, great leadership can come from faculty and staff who own their expertise and authority

They say that the only thing that is constant is change. How does change affect the employees at an institution, especially when the change is at the top? Higher education, an industry that once upon a time saw presidents and chancellors lead institutions for decades in some cases, is now seeing le

When Suri Duitch arrived at Tulane University to take over as the dean of the School of Continuing Studies, she saw a need to rebrand. Renaming her unit the School of Professional Advancement (SoPA), Suri led an involved process that included collecting internal data, giving her the good, the bad a

Campus work culture matters. While a college campus can be a place that’s full of life and offers many employees such great things as shared governance, it can also mentally and physically wear its employees down, a serious threat to the employer brand. Kevin McClure has been vocal about the work c

Host Eddie Francis talks about why he thinks “I Wanna Work There!” is an important podcast for colleges’ and universities’ marketing strategies. He also teases some of the topics that will be covered during the inaugural season of “I Wanna Work There!” The episode also features Craig Fisher, a stra

No matter the institution, company or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. I’m Eddie Francis. I’ve worked in both talent acquisition and higher ed marketing. On this podcast, we’re going to explore ways