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 AI Is Your New Marketing Ally
Shelby Moquin
AI
AI Is Your New Marketing Ally

At the AI Engage Summit, Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, shared how higher education professionals can integrate AI into content workflows to improve efficiency, engagement, and decision-making.

Guide to Effective Education Market Research for Institutions
Shelby Moquin
Higher Ed Marketing & Communications
Guide to Effective Education Market Research for Institutions

Learn how to conduct effective education market research to drive data-backed decisions that enhance programs and attract students.

Revolutionizing Fundraising and Donor Engagement in Higher Education with AI
Erin Fields
AI
Revolutionizing Fundraising and Donor Engagement in Higher Education with AI

Discover how AI in higher education is transforming donor engagement, data-driven fundraising, and advancement tools for personalized outreach and operational efficiency.

Crafting a Great Marketing Strategy for Student Recruitment
Shelby Moquin
Enrollment Marketing
Crafting a Great Marketing Strategy for Student Recruitment

Discover innovative enrollment marketing strategies for universities, including personalization, SEO, and data-driven tactics to boost admissions.

How to Measure and Improve Student Success in Higher Education
Erin Fields
Student Engagement
How to Measure and Improve Student Success in Higher Education

Discover effective ways to measure student success beyond grades. Explore key metrics and strategies for holistic evaluation.

How to Increase International Student Enrollment Effectively
Erin Fields
Student Engagement
How to Increase International Student Enrollment Effectively

Discover effective strategies to increase international student enrollment. Start attracting global talent to your institution today!

How AI-Powered Search is Transforming Higher Education Websites
Shelby Moquin
AI
How AI-Powered Search is Transforming Higher Education Websites

Learn how AI-powered site search is transforming higher education websites, boosting student engagement, and driving enrollment growth.

Top Trends in Higher Education Marketing You Should Know
Shelby Moquin
Higher Ed Marketing & Communications
Top Trends in Higher Education Marketing You Should Know

Discover the top trends in higher education marketing. Learn key strategies to boost student engagement and recruitment. Read now for actionable insights.

6 Higher Education Content Marketing Strategies
Shelby Moquin
Content Strategy
6 Higher Education Content Marketing Strategies

Learn essential higher education content marketing strategies to engage prospective students and create a compelling brand for your college or university.

Driving the AI Change: Five Strategies for Higher Education Leaders
Shelby Moquin
AI
Driving the AI Change: Five Strategies for Higher Education Leaders

This post explores five practical strategies for higher ed leaders to implement AI confidently and sustainably, based on insights from Carrie Phillips’ AI Engage Summit presentation.

Building Resilience in Higher Education Leadership with AI
Shelby Moquin
AI
Building Resilience in Higher Education Leadership with AI

Discover how AI can transform leadership, boost efficiency, and foster adaptability in the face of unprecedented challenges.

 Proven Student Success Strategies for Higher Education
Shelby Moquin
Student Engagement
Proven Student Success Strategies for Higher Education

Boost your academic performance with proven student success strategies! Learn effective techniques and take the first step toward your success now!

Best Practices for Higher Ed Marketing in the Digital Age
Shelby Moquin
Higher Ed Marketing & Communications
Best Practices for Higher Ed Marketing in the Digital Age

Discover top strategies for higher education marketing. From digital outreach to personalized campaigns, learn to elevate your institution's brand in 2024

Best AI Chatbots For Colleges And Universities for 2025
Shelby Moquin
AI
Best AI Chatbots For Colleges And Universities for 2025

Explore the best AI chatbots for higher education in 2024, from student support to admin tasks, enhance engagement and efficiency across campuses.

A Leadership Toolkit: Harnessing Conflict for Team Growth
Shelby Moquin
Leadership
A Leadership Toolkit: Harnessing Conflict for Team Growth

In module 4 of Lessons In Leadership, Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, hones in on understanding conflict styles and their role in leadership.

Top 10 Best CRM Software for Higher Education Growth
Shelby Moquin
Education Software & Technology
Top 10 Best CRM Software for Higher Education Growth

Stay ahead with the best CRM software for higher education—our ultimate guide helps you meet student needs effectively.

Must-Listen Higher Education Podcasts for 2025
Shelby Moquin
Higher Ed Marketing & Communications
Must-Listen Higher Education Podcasts for 2025

To help you navigate the best options, we’ve curated a list of must-listen podcasts for 2025, each selected to spark ideas and support your growth in higher ed.

Navigating Higher Ed’s Policy Shifts in a Post-Election Era
Shelby Moquin
Higher Ed
Navigating Higher Ed’s Policy Shifts in a Post-Election Era

After months of anticipation, the 2024 election in the U.S. is over – and higher education leaders now have a general sense of what the Federal government will look like for the next two years.

Leveraging AI for Authentic Communication in Higher Ed: Strategies to Reach Students and Parents
Shelby Moquin
AI
Leveraging AI for Authentic Communication in Higher Ed: Strategies to Reach Students and Parents

At the AI Engage Summit, Allison Turcio, Assistant VP for Enrollment and Marketing at Siena College and Host of The Application, shared how AI can help build genuine connections with students and their families, enhancing—rather than replacing—authentic communication throughout the enrollment process.

Innovative Enrollment Marketing Strategies for Universities
Shelby Moquin
Higher Ed Marketing & Communications
Innovative Enrollment Marketing Strategies for Universities

Innovative enrollment marketing strategies include integrating CRM technology, adopting an omnichannel approach, boosting engagement through content marketing, implementing SEO, and using retargeting and digital ads. These strategies can help higher education institutions differentiate their recruitment campaigns and attract prospective students in a competitive marketplace.

Guiding AI Adoption in Higher Ed: Building Trust and Transparency with Your Team
Shelby Moquin
AI
Guiding AI Adoption in Higher Ed: Building Trust and Transparency with Your Team

In a recent episode of Confessions of a Higher Ed CMO with host Jaime Hunt, Grant Heston from Virginia Commonwealth University shared his practical approach to higher education marketing, highlighting his team’s unique strategy for handling AI ethics.

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