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Generative AI in Education: How AI is Transforming Learning
Shelby Moquin
AI
Generative AI in Education: How AI is Transforming Learning

Discover how generative AI is revolutionizing education, from AI tutors to personalized learning. Learn about the benefits, challenges, and future of AI in classrooms.

2025’s Hidden-Gem Higher Ed Conferences: Under-the-Radar Events That Drive Real ROI
Shelby Moquin
Professional Development Events
2025’s Hidden-Gem Higher Ed Conferences: Under-the-Radar Events That Drive Real ROI

In this post, we highlight five must-attend lesser-known conferences. If you’re looking for fresh perspectives on student recruitment, digital marketing, or data-driven decision-making, these events are worth adding to your calendar.

How AI-Generated Micro-Content is Changing Higher Ed Marketing
Shelby Moquin
AI
How AI-Generated Micro-Content is Changing Higher Ed Marketing

From an 18% increase in applications to a dramatic boost in event attendance, MBKU's case study showcases the power of automation without sacrificing personalization.

AI-Powered Decision Fatigue: Are Students Overwhelmed by Too Many Personalized Choices?
Shelby Moquin
Enrollment Marketing
AI-Powered Decision Fatigue: Are Students Overwhelmed by Too Many Personalized Choices?

Personalization is a game-changer in student recruitment, helping institutions connect with prospective students in more meaningful ways.

Higher Ed in 2025: The Biggest Tech, AI, and Enrollment Trends to Watch
Shelby Moquin
Higher Ed
Higher Ed in 2025: The Biggest Tech, AI, and Enrollment Trends to Watch

This article explores the key trends shaping higher education in 2025, including AI-powered automation and the evolving recruitment strategies institutions must embrace to stay competitive.

Higher Education Conferences vs. Virtual Summits: Which Format Delivers the Best ROI?
Shelby Moquin
Professional Development Events
Higher Education Conferences vs. Virtual Summits: Which Format Delivers the Best ROI?

Are virtual summits the future of higher ed events, or do in-person gatherings still provide unmatched value? Let’s break down the key factors shaping the future of higher education conferences in 2025.

AI Nudging in Higher Ed: How Smart Notifications Are Changing Student Behavior
Shelby Moquin
AI
AI Nudging in Higher Ed: How Smart Notifications Are Changing Student Behavior

AI-powered messaging means more effective student engagement without extra manual effort. Automated yet personalized communication helps streamline administrative processes, improve student retention, and ensure that critical information reaches the right people when they need it.

Can AI Fix Burnout in Higher Ed? The Role of Automation in Staff Well-Being
Shelby Moquin
Leadership
Can AI Fix Burnout in Higher Ed? The Role of Automation in Staff Well-Being

North Carolina’s community colleges are leading the way, using AI to save thousands of staff hours while achieving record enrollment. Schools like Forsyth Technical Community College

AI in Student Retention: Can Machine Learning Predict Who’s at Risk of Dropping Out?
Shelby Moquin
Retention
AI in Student Retention: Can Machine Learning Predict Who’s at Risk of Dropping Out?

In this post, we’ll break down how AI is being used in student retention, the practical ways you can apply it, and why platforms like Element451 are leading the charge in predictive analytics for higher ed.

Multi-Agent Collaboration and the Future of the AI Workforce
Shelby Moquin
AI
Multi-Agent Collaboration and the Future of the AI Workforce

In this final installment of Generation AI's three-part series, hosts JC Bonilla and Ardis Kadiu explore the rise of the AI workforce—what it means, how it's evolving, and how professionals can stay competitive.

Must-Listen Higher Ed Podcasts in 2025 (And What We Can Learn from Them)
Shelby Moquin
Podcast
Must-Listen Higher Ed Podcasts in 2025 (And What We Can Learn from Them)

Whether you're in enrollment marketing, student success, or institutional leadership, these standout podcasts will keep you informed and inspired in 2025.

Building an Agentic Framework for Higher Education
Shelby Moquin
AI
Building an Agentic Framework for Higher Education

In Part 2 of the Generation AI podcast’s three-part series, hosts JC Bonilla and Ardis Kadiu take a deep dive into the power of multi-agent AI collaboration. Building on the foundation set in Part 1, this episode unpacks how AI assistants evolve into specialized, orchestrated agentic systems—streamlining workflows, enhancing productivity, and reshaping higher ed operations. 

The Ultimate Guide to Higher Ed Conferences: How to Make the Most of Your Attendance
Shelby Moquin
Professional Development Events
The Ultimate Guide to Higher Ed Conferences: How to Make the Most of Your Attendance

In this guide, we’ll break down the essential strategies to make the most of your next higher ed conference. Whether you're an admissions professional, enrollment marketer, or higher ed leader, these tips will help you forge meaningful connections, attend the most valuable sessions, and leverage AI-driven tools for smarter follow-ups.

Understanding Agentic AI: Beyond the Chatbot
Shelby Moquin
AI
Understanding Agentic AI: Beyond the Chatbot

In a recent episode of Generation AI, hosts JC Bonilla and Ardis Kadiu dive into one of the biggest shifts happening in AI—agentic systems. They explore why 2025 is the year of AI-powered structures

Master Social Media Marketing for Higher Education
Shelby Moquin
Social Media Management
Master Social Media Marketing for Higher Education

Leverage social media marketing for higher education to drive student engagement, create impactful content, and enhance your institution’s online visibility.

AI Academic Advising: Benefits and Challenges
Shelby Moquin
AI
AI Academic Advising: Benefits and Challenges

AI academic advising is transforming student support in higher education. Learn its benefits and applications—explore the future of advising today!

Top Admissions Yield Strategies to Boost Enrollment
Shelby Moquin
Enrollment Marketing
Top Admissions Yield Strategies to Boost Enrollment

Discover proven admissions yield strategies to boost enrollment rates. Start improving your institution’s yield today with these actionable tips!

RCM Budget Model for Higher Education: A Complete Guide
Shelby Moquin
Higher Ed
RCM Budget Model for Higher Education: A Complete Guide

Learn how the RCM budget model boosts financial transparency and accountability in higher ed. Discover how it can transform your institution—get started today!

Creating a Style Guide for On-Brand AI Content
Shelby Moquin
AI
Creating a Style Guide for On-Brand AI Content

This article will walk you through how to create a style guide that keeps AI-generated content on-brand. Whether you’re working with AI to draft social posts, blogs, or email copy, these practical steps will help you define your brand’s tone and style while leveraging AI tools effectively.

Build the Perfect Martech Stack for Higher Education
Shelby Moquin
Education Software & Technology
Build the Perfect Martech Stack for Higher Education

Learn how to build the perfect martech stack for higher ed by following key steps, exploring components, how to select the tools and common challenges.

Student Lead Generation Strategies for Higher Education
Shelby Moquin
Enrollment Marketing
Student Lead Generation Strategies for Higher Education

Explore top student lead generation strategies to boost enrollment. Optimize your website, use social media, and more. Start generating leads today!

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