Welcome to EduData, your no-fluff podcast that transforms the complex data landscape of higher education into clear, actionable insights. Designed for everyone, from seasoned administrators to curious enthusiasts, we're here to break down the numbers that are shaping the future

LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode,

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, ​through brand building, performance marketing, and high-touch customer engagement strategies.

In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph MasterandJamie Ceman(AMA Higher Ed's Marketer of the Year) fromRW Jones Agencyfor a discussion on the future of branding in higher education.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education.

Licensing is an often underappreciated yet crucial aspect of a university's marketing and brand strategy; however, it can be a powerful tool for brand reinforcement and revenue generation. In this episode, Jaime sits down with Brian Eubank, Executive Director of Licensing at Old Dominion University

In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed

In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions —an education marketing agency in Indianapolis, Indiana.Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles.

Promoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic

In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week?

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California —an institution founded in 1851 that became the first college for women in California

In 2008, Jon-Stephen Stansel was teaching English and noticed his students would pay more attention to their phones than the lecture. He wanted to reach them where they were, so he started trying to find ways to make their phones and social media a productive part of their classes.

In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed byMallory WillseaofElement451. Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks!Coming to AMA in Chicago next week?

In this episode conversation, Zach chats withJohn Azoni, Founder and CEO ofUnvelid—a video production agency serving higher education —and host ofHigher Ed Storytelling University— about what marketers get wrong when it comes to storytelling.

Dive into a captivating chat with Carrie Phillips, the Chief Communications and Marketing Officer at UA Little Rock. Back in 2008, starting as the Assistant Director of New Media at Arkansas Tech University, Carrie faced a media coverage challenge. When TV stations wouldn't visit their remote

In this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include

In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO ofEducation Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends atArcher Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

In this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Zach and Chase discuss why there’s so much friction in university technology stacks