The Enrollify Blog
How can your college take measures to ensure staff wellness while still meeting the needs of students, parents, and alumni? Enrollment is rarely a 9-to-5 gig There is not enough time in the day for an Admissions staff to accomplish everything they need. In many cases, the optimal time to reach stud
Why would a student choose a college to attend, pay a deposit, then change their minds about attending that institution (or attending school altogether)? It’s a frustrating reality for admissions staff across the country who watch their enrollment numbers take a hit due to melt. If you think
Few things have had a bigger impact on marketing over the past few years than the rise of workflow automation. Not only does automation make the life of a marketer infinitely easier, but it helps deliver incredible results that were never before possible. So, to put it simply, any higher ed profes
Over the last 18 months, I’ve been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast. From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand expert
The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get aCOVID-19 vaccinefirst!), and those with strongbrand name recognitionhave experienced double-digit increase
In a time when there is so much noise fighting for people’s attention, you need to find a way to cut through the clutter and make sure your messages are received, understood, and driving people to action. This is especially true for Millennials and Generation Z, who are incredibly savvy at quickly
The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them?That’s about to change. College enrollmenthas hit a 2
When you think of enrollment management, what comes to mind? You probablythinkabout trying to attract as many new students as possible to your institution and ensure that they have an easy experience in registering for classes, right? Those things are super important — don’t get u
Who else feels like they're pushing a five-hundred-pound boulder up a hill? Everywhere I look, teams are having to do more with less. Learn new technology, find more leads, extend reach, master more, deliver, deliver, deliver. We're doing twice the work to get half the return. Tell me this isn't th
With over a quarter of a million members, r/ApplyingToCollege is home to a lot of students – who flock there to talk with one another about their concerns, share memes, and ask questions about college admissions. If you’re not familiar with Reddit, it calls itself the “front page of the internet.”
It’s never been more important to have a strategy in place to increase enrollment. Generating leads and getting applications are still important – but they are no longer enough to get students through the door come the fall. And even deposits aren’t as accurate a measure as they used to be. W
The continued COVID-19 outbreak has led to an increased number of universities turning to virtual recruitment events. So far this month, there has been a 250% increase in the number ofUnibuddy Live eventscompared to the previous month. And more students than ever are signing up from acr
What’s so great about this piece of edtech and why do over 600 higher ed institutions use it? Before we dive into all things Cadence, let’s make sure we’re speaking the same language. Then, hop on over to our Enrollify Exclusives feature of Cadence for a series of video interviews with Jeffrey Meec
What’s so unique about this piece of edtech and why should higher ed institutions consider implementing it? Before we dive into all things Harmony, we need to level the playing field here. You know, make sure we’re speaking the same language. Then, hop on over to our Enrollify Exclusives feature of
Can you relate to the stress of optimizing your tech stack or overhauling your CRM on campus? Do you have a vision board and follow your favorite founders? In fact, if you're a fan of anything edtech or entrepreneurship, you're going to love what we've built for you. As you know, we're all about de
92% of marketers using video say it’s an important part of their marketing strategy. (Wyzowl) There are hundreds of companies generating countless reports on this topic - and while none of them are saying exactly the same thing, the common theme is that video is a powerful tactic. But 1) why is it
I hate hacks blog posts. Hacks or any other “get rich quick” posts are like fast food — it feels good while you’re consuming (skimming) them, but in the end, you’re left unsatisfied because the content had little substance (no nutritional value, so to speak). But boy, do posts with words like “hack
As the educational journey becomes more intricate, the demand for a seamless and frictionless experience for students has never been more pronounced. Gone are the days when merely offering educational resources in the form of viewbooks, videos, guides, or infographics would suffice to guide potent
Pablo Picasso is widely quoted as having said that “good artists borrow, great artists steal.” I’m not here to confirm nor deny whether or not one of history’s most iconic painters said something so provocative, (although if it’s been a while since you went down a deep internet wormhole, chec
As an enrollment marketer, you’ve probably been faced with the question: “to gate or not to gate?” I’m talking about the decision of whether or not to place marketing content like eBooks, guides, or whitepapers behind a form (gate), which requires users to submit personal information prior to acces
There is a temptation that exists in higher education marketing and enrollment management to rinse and repeat the same student recruitment strategies and tactics yearly. As progressive as the industry is, it’s shocking to see how hesitant enrollment marketers are when it comes to experimentin
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