The Enrollify Blog
Email A/B tests are incredibly important...yet many enrollment management and higher education marketing and communications teams fail to conduct them regularly. Why? In a recent poll we conducted with Enrollify subscribers, 75% of respondents noted "time" as the number one reason for sending only
Prospective students are searching for the right fit and for a community they can belong to — and they turn to your social media profiles to get a sense of your school culture. On Facebook, Twitter, and Instagram, they can quickly skim images, read comments, and visit links. From extracurricular cl
A few weekends ago, I got a little bit bored and decided to embark on an Enrollify secret shopper experiment (I had binged Tiger King in two days and swore off Netflix for the rest of the week...so, I had some time on my hands). I was curious about how colleges and universities were adjusting their
Attribution reporting – it’s all about who and what gets credit. Who gets the credit for those 5 new leads that came in yesterday? Who gets credit for the 20% increase in applicants for the cybersecurity program? It all depends which attribution model your enrollment team uses and how reporting is
At Enrollify, we empower modern ‘enrollment marketers’ — and we use that term intentionally. We believe that fusing the very best marketing strategies and tactics with the deep knowledge base and understanding of enrollment management is the optimal way to succeed in the enrollment and recrui
If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.
Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back at high-performing, evergreen content you can leverage again and again. Some content inevitably underperforms, while others become pieces that you can r
Higher education is in a bit of trouble. The costs of operating a college are increasing and as a result, institutions are feeling the pressure to increase tuition year-over-year. In theory, this wouldn't be so problematic if the ratio of students able to pay full, partial, and no tuition stayed mo
The following article features an interview the Enrollify Team facilitated with Dana Mordecai, the Assistant Director of Graduate Admissions at the University of North Texas Graduate School. Dana shares her insights into what does and doesn't work when it comes to recruiting students at graduate fa
As higher education marketers, we know that to stay relevant and engage with our audience we have to publish content regularly on social media. I remember a time when it could easily take me two to four hours in one sitting to plan, create or curate, and schedule content for organic social media. I
There are an overwhelming number of marketing blogs, podcasts, videos, and industry reports available today. In fact, Google says more than 2 million blog posts are published every 24 hours and that, as of January 2019, there are currently 660,000 podcasts available for streaming and downloading. S
Social media is often seen as this insurmountable beast that can only be done well if you have someone running it who’s in their twenties. Where does that idea come from? Why do enrollment and higher education marketing teams think they need a twenty-something to run their social media efforts? Wh
In an age of constant consumption, a user’s first impression of your website matters —but exactly how important is it? At this point, attractive design and a well thought out user experience are givens. But, aesthetics only go so far. They might get viewers to your page, but they won’t keep t
I recently had the privilege to travel to London and catch a ride through downtown in one of the city’s iconic black cabs. Allan, the driver, was remarkably friendly — and yes, he perfectly personified the stereotype of London’s cabbies being chipper, helpful, and knowledgeable gents. Before too l
Think about the last form you filled out on a website. How much information did it ask for? What about the form grabbed your attention? Equally important —what forms have you skipped because they were too long, unappealing, or didn’t seem worth your time and effort? We all know that lead for
From researching scholarships to job interview tips, there are plenty of topics you can cover in your graduate admissions blog. However, the best blogs and the most thorough premium content (eBooks and long-form guides) are those that are specific to your institution and provide subject-specific kn
Enrollment managers are busy with many things: marketing and communications to prospects, the crazy rollercoaster of student recruitment, processing applications, pulling together financial aid packages, and coordinating student services post matriculation. We hate to do this, but we’re here to add
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