The Enrollify Blog
Eddie Francis, a marketing and communications expert, is on a mission to inspire higher ed professionals. His goal is simple: to cultivate a culture where everyone says, “I Wanna Work There!” After all, a great employee experience translates to a stellar student experience. With a rich backgr
If you're a higher ed marketer or admissions professional seeking insights, consumer data, and marketing best practices to optimize student recruitment and elevate the student experience, The Application — hosted by Allison Turcio, Assistant Vice President of Enrollment and Marketing at Siena Colle
Strategy Director at Ologie, Dayana Kibilds knows what it takes to be successful in enrollment marketing. Her podcast, Talking Tactics, celebrates successes with limited resources — solo efforts, small teams, tight timelines, and low budgets. Each episode offers actionable tactics, directly applic
We're excited to kick off our newest webinar series,Actionable AI: Your Roadmap for AI Readiness in Higher Education. We recently began our five-part series with Part One, "Actionable AI: Making Sense of Artificial Intelligence." It was your jargon-free gateway into the world of AI, dem
The Higher Ed Marketer’s AI Summitwas a groundbreaking event that brought together some of the brightest minds in higher education marketing and artificial intelligence. Hosted by Bart Caylor, Founder and President & Co-host of The Higher Ed Marketer and Troy Singer, co-host of The
In today's digital age, technology continues to revolutionize the way we communicate, work, and learn. Artificial Intelligence (AI) has emerged as a powerful tool that has transformed various industries, including higher education marketing. As a higher education
The energy was electric at last week's Engage Summit as industry leaders, learners, and higher ed professionals came together for an unforgettable few days. But the real highlight came on the last morning of the conference when our visionary CEO and Founder, Ardis Kadiu, joined forces
Increasing Engagement and Enrollment With An Intelligent, AI-Powered Chatbot Artificial Intelligence (AI)is rapidly transforming how we interact with technology. In recent years, AI-powered chatbots have become increasingly popular as a tool for improving customer service and engagemen
The Benefits of Streamlining the College Application Process with Direct Admissions For many high school students, the college application process can be intimidating and overwhelming. Withdirect admission, students have a faster and more streamlined way to get into college without hav
Email is an important tool for industries that rely on digital marketing channels to accomplish growth goals. That’s especially true for institutions of higher education, which have witnessed steady increases in email open and click-through rates since the early days of the global pandemic.
Technology has made so much of what we do quick and immediate, but the way we navigate the world has become increasingly impersonal. In Deloitte's2020 Global Marketing Trends, they state that "constant technological change and increasing reliance on digital can leave people wanting for human
Students entering university this fall are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the internet.
Today we're sharing our best thinking and agency process on how to write a brand manifesto. Here's what we'll cover: What a brand manifesto is Why a brand manifesto is essential to your company or organization Three core components to a brand manifesto. After you watch the video and feel ready to
Digital communication is broken. In a world of automations, bots and merge fields, you have the chance to stand out. And to connect more authentically with students. But forming loyal bonds with your audience goes far beyond dollars and cents. It’s about building trust that lasts longer, boosts alumni support, and increases school spirit – the intangibles.
This is the final blog in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and part two to discoverthe importance of search refinements on your higher education website.&nbs
This blog is part two in a three-part series. Check out part one to learn more aboutunderstanding and improving the experience your website offers with search exit and depth metrics,and stay tuned for part three to discover how site search can improve your student enrollment numbers.&nb
This blog is part one in a three-part series. Stay tuned for parts two and three to find out more about the importance of search refinements on your higher education website, and using site search to drive enrollments. The search box on your higher education website is like a treasure chest. Yet
If there’s one thing to take away from this blog, it’s this:Before you hit send, ask yourself, “Is this valuable information for students?” While texting is a powerful way to engage prospective and current college students, there are right and wrong ways to do it. Here are some tips for effe
“I’m kind of shocked you did this experiment on your students,” Steve Rolston, chair of the physics department at the University of Maryland, stated during a talk with the creators of machine-learning system GRADE. “You seem to have built a model that builds in whatever bias your committee had in 2
A prospective student showed interest, asked questions, and committed to attending your college. Now, it’s been weeks (or even months) and they haven’t deposited. And, you haven’t heard back from them. You’ve been ghosted A drop-off in communication is a common and frustrating problem for college a
Many of the approaches higher-ed has adopted the last year are features, not bugs, in what is known as agile methodology or an agile mindset. A favorite quote of mine by John Boyd, creator of theOODA(observe, orient, decide, act) strategy, reads simply, “He who
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