Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu.Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas

In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University. As higher education grapples with declining

In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game.

In this episode, Jaime and Myla Edmond, Associate Vice President, Communications and Marketing at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing

In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel.

Join Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process.

In this episode, Zach chats with Dayan Kibilds about her new show,Talking Tactics.Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring.

Register for Element’s Engage SummitIn this episode, Zach and Mallory discuss the importance of prompt engineering in higher education. They argue that prompt engineering is a valuable skill that can help higher education professionals save time and improve their content.

Talking Tactics gets you results!Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring.Yet, the strategies and results we hear about are often so thorough and resource-intensive

In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing.

In this episode, Zach chats with Eddie Francis about his new show,I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different.

In this episode, we sit down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education. Kasandrea shares her journey in starting the community, and how it has grown into a valuable resource for those navigating

In this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives

In this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following

Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan.This episode is brought to you by our friends at DD Agency:DD Agencyis

Looking for insights on how higher education can better leverage their students as content creators? Look no further than this podcast episode featuring Dan Sanchez, the Director of Inbound Marketing at Element451.In Episode 152 of The Enrollify Podcast

In this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language

In Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing

In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation.

In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles.Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.