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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 2: How to Get Started as a Higher Ed Social Media ManagerPlay Button
Ep. 2: How to Get Started as a Higher Ed Social Media Manager

Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content..

Ep. 23: Busting Silos with a Student-Centric WebsitePlay Button
Ep. 23: Busting Silos with a Student-Centric Website

In this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a busine

Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AIPlay Button
Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.Over the next four weeks

Ep. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student RecruitmentPlay Button
Ep. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.Over the next four weeks

Ep. 1: Real Talk: The Highs and Lows of Social Media Management in Higher EdPlay Button
Ep. 1: Real Talk: The Highs and Lows of Social Media Management in Higher Ed

Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 friends talking about the highs, lows, and confessions of working in higher education

Trailer: Introducing Confessions of a Higher Ed Social Media ManagerPlay Button
Trailer: Introducing Confessions of a Higher Ed Social Media Manager

Welcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens.Join us as we explore the ups, downs, and everything

Ep. 22: Finding Space for CreativityPlay Button
Ep. 22: Finding Space for Creativity

A study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance

Ep. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?Play Button
Ep. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.

Ep. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie GoodwinPlay Button
Ep. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie Goodwin

Exciting news! Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager.This show is hosted by the incredible Callie Goodwin. Callie has worked in higher ed social media for her entire career.

Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment MarketersPlay Button
Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment Marketers

Buckle up, folks! Enrollify is proud to announce its newest podcast, The Pivot — a show for the enrollment marketer looking for marketing strategies and tactics that don’t take years and bucco bucks to implement.Join Tony Fraga and Jamie Gleason

Ep. 21: Crisis Communications in Higher EducationPlay Button
Ep. 21: Crisis Communications in Higher Education

In this episode, Jaime talks with Christy Jackson, one of the foremost experts in crisis communications in higher education. In her higher education career, Christy has served in communications roles at Virginia Tech during the April 16 tragedy that killed 32; at Radford University when a student

Ep. 143: Introducing Season 2 of The Application — with Allison TurcioPlay Button
Ep. 143: Introducing Season 2 of The Application — with Allison Turcio

Introducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College.She leads college-wide marketing, market research

Ep. 142: We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek PodcastPlay Button
Ep. 142: We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek Podcast

Exciting news! Enrollify has acquired The Higher Ed Geek podcast hosted by the incredible Dustin Ramsdell.The Higher Ed Geek Podcast explores all of the nuances of higher education with a focus on innovative technology and practices from professionals all across the country.

Ep. 20: The Anti-Racist MarketerPlay Button
Ep. 20: The Anti-Racist Marketer

In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism.

Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersPlay Button
Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers

The challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts

Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice LattePlay Button
Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice Latte

It’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after.Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte?

Ep. 18: Leading High-Performing Teams in a Remote-First WorldPlay Button
Ep. 18: Leading High-Performing Teams in a Remote-First World

The pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles

Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie SuracePlay Button
Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie Surace

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).

Ep. 17: Recruiting Non-Traditional StudentsPlay Button
Ep. 17: Recruiting Non-Traditional Students

Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students.

Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy SnowPlay Button
Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy Snow

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).

Ep. 139: How to Build and Scale a Student Ambassador Program That Increases EnrollmentPlay Button
Ep. 139: How to Build and Scale a Student Ambassador Program That Increases Enrollment

This is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports

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