A new program has launched — how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel Díaz from IE University will share how a team at the university (shoutout to Sofía, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos.
About the Episode: Jamie Boggs and Timothy Davis welcome Steven Fischer from Education Dynamics for a deep dive into the complexities of market research in higher education. Steven shares his expertise on research methodologies that help institutions make informed decisions to better meet student
As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students. That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.
Listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality.
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
About the Episode:In this enlightening episode, Blair Lee, the Executive Director of Strategic Communications and Alumni Engagement at the Community College of Aurora
About the Episode: Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing
About the Episode: Timothy and Jamie share their key takeaways from the recent HighEdWeb 2024 Analytics & AI Summit. They break down the significant shift from Universal Analytics to Google Analytics 4, the integration of AI within educational technology, and the challenges of adapting to new privacy regulations. Whether discussing the technical aspects of GA4
About the Episode: Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform
In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies
About the Episode: Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspot’s December 2023 report. Now, imagine Duquesne University smashing these benchmarks
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About the Episode: In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education.
About the Episode: In this episode, Jamie and Timothy dive into the fascinating world of decision fatigue and its impact on grading practices in higher education. Drawing from a study conducted at the University of Michigan, which analyzed over 30 million grading records, Jamie and Timothy
About the Episode: Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison
In this episode, listeners will get an honest and candid understanding of something not talked about enough with future leaders – tough conversations. As someone who naturally wants to avoid conflict, Rebekah shares how she mentally prepares to have a tough conversation and how to begin these conve
About the Episode: After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:What prompted
About the Episode:This eye-opening episode dives into a crucial yet often overlooked aspect of higher education success - employer branding and employee satisfaction within community colleges. Joined by Eddie Francis, the voice behind the 'I Wanna Work There' podcast, Maya and Eddie explore
About the Episode: Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape
About the Episode: In this episode, Jamie and Timothy discuss the importance of data-driven decision-making in higher education. They highlight the need for better data utilization across departments and share insights from surveys and studies on areas requiring improved data usage
About the Episode: We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs,
In this episode emerging leaders can learn about creating culture and setting vision at our institutions. Dr. Gann shares practical experiences from his own background, discusses strategies for setting culture and talks about how interconnected systems impact our work.
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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