This week, we’re pleased to welcome back Robert Li, Owner of University FM.

In this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan.

Dustin chats with Jenny who shares her journey in social media management, her approach to embracing digital transformation, and the importance of authenticity in building online communities.

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing.

In this episode of Hidden Gem, Maya interviews Lilian Clemente, the Executive Director of Strategic Marketing Communications and Interim VP for Strategy and Innovation at Front Range Community College.

Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories.

In this special live episode recorded at the 2024 Engage Summit in Raleigh, NC, Dustin chats with Maya about her podcast, "The Hidden Gem".

Shane is joined live at Engage Summit 2024 by Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast.

About the Episode: If you’re looking at your paid media campaign performance and have a feeling something’s not quite right… trust your gut. That’s Jeff Holeman’s advice, and the same instinct he followed for UF’s Warrington College of Business paid media efforts. After asking questions and working

In this special live episode recorded at the 2024 Engage Summit in Raleigh, NC, Dustin chats with Shane about his journey into podcasting as well as the importance of cross-campus partnerships.

Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing.

About the Episode: In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas.

About the Episode: In this enlightening episode, we welcome Dr. Martha Parham, the Senior VP of Public Relations for the American Association of Community Colleges (AACC), to discuss the pivotal role community colleges play in the higher education landscape.

About the Episode: Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence.

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org.

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.

About the Episode:Timothy and Jamie explore key strategies for effective data use in higher education, drawing from the Quality Information Partners' guidelines. They discuss fostering a responsible data-sharing culture, integrating multiple data sources, and creating accessible data

Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:

Cynthia Chilton, an expert in international marketing, discusses her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.

In this episode, the guests from Palm Beach State College discuss community colleges’ essential role in workforce development and economic support. Join Maya and her three guests, Edward Willey, Belinda Mouradian, and Matt Lenihan, as they explore the strategies and challenges of building robust partnerships with local businesses and the community. Learn how to stay connected to your community’s needs and how to promote colleges existing programs and custom training opportunities to support local employers. This episode is a must-listen for educators, community leaders, and anyone interested in the symbiotic relationship between educational institutions and economic growth.