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Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 19: How Leaders Can Bust Silos with Carrie PhillipsPlay Button
Ep. 19: How Leaders Can Bust Silos with Carrie Phillips

Host Shane Baglini interviews Carrie Phillips, UALR's Chief Communications and Marketing Officer, to discuss effective leadership strategies for breaking down silos, fostering collaboration, and developing future leaders in higher education.

Live from AMA: Why Your University Website Needs AIPlay Button
Live from AMA: Why Your University Website Needs AI

Live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites.

Episode #21: Top 10 Truths About Higher Ed Marketing That Drive SuccessPlay Button
Episode #21: Top 10 Truths About Higher Ed Marketing That Drive Success

Host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights.

Live at AMA: UO Turns Conference Transition into Campus-Wide MomentumPlay Button
Live at AMA: UO Turns Conference Transition into Campus-Wide Momentum

Jenny sits down with Jesse Summers, Director of Social Media and Brand at the University of Oregon, to dive into the university’s monumental transition to the Big Ten Athletic Conference.

Live at AMA: Elevating Social Media to a Strategic Leadership ToolPlay Button
Live at AMA: Elevating Social Media to a Strategic Leadership Tool

Maya Demishkevich interviews MIT's social media director, Jenny Li Fowler, discussing the evolving role of social media in higher education and offering practical advice for leveraging these platforms for institutional growth.

Ep. 27: MIT’s Media LibraryPlay Button
Ep. 27: MIT’s Media Library

In this insightful podcast episode, Jenny chats with Emer Garland, a social media and communications professional at MIT, about creating a cohesive, accessible media library to support the campus community.

Live at AMA: AI’s Role in Smarter KPIsPlay Button
Live at AMA: AI’s Role in Smarter KPIs

Christian Ponce and Mallory from the AMA conference discuss how AI streamlines KPI development and enhances campaign planning and execution in higher education marketing.

Episode 38: Get More Donors by Naming Squirrels on Giving DayPlay Button
Episode 38: Get More Donors by Naming Squirrels on Giving Day

Ohio University's Caty Allgood and Brooke Preston discuss their successful Squirrel Naming campaign, which raised nearly half a million dollars and increased donor participation.

Live at AMA: Empowering Advancement Marketing Through AIPlay Button
Live at AMA: Empowering Advancement Marketing Through AI

Recorded live at the American Marketing Association (AMA) conference, Mallory Willsea speaks with Dan Giroux, AVP of Advancement Communications & Stewardship at Drexel University.

Live at AMA - It’s About ImpactPlay Button
Live at AMA - It’s About Impact

Live from AMA in Las Vegas, Mallory reports on insights from co-chairs Teresa Valerio-Parrot and Stephen Jendraszak about record attendance, community importance, and higher ed marketing's impact evolution.

Ep. 65: Marketing's Role in Reshaping Pricing StrategyPlay Button
Ep. 65: Marketing's Role in Reshaping Pricing Strategy

Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to talk about how he led the charge to completely transform Bethel’s pricing strategy with a tuition reset. 

Ep. 18: Marketing and the Student ExperiencePlay Button
Ep. 18: Marketing and the Student Experience

This episode of Breaking Silos explores how marketing and student life leaders can collaborate to create a fulfilling student experience, from initial interest to graduation, as discussed by Jenny Petty and Leslie Webb from the University of Montana.

Ep. 51: Social Media Marketing Strategies Every College Can Apply Play Button
Ep. 51: Social Media Marketing Strategies Every College Can Apply

Chas Williams discusses social media strategies with Jeremy, covering content calendars, student interns, creativity, and platform-specific storytelling.

Episode #20: How Program-Specific Marketing Can Drive EnrollmentPlay Button
Episode #20: How Program-Specific Marketing Can Drive Enrollment

Maya Demishkevich welcomes Alana Villemez, CEO of Most Likely to Succeed, to discuss the growing importance of program-specific marketing for community colleges.

Ep. 26: Gamification in Higher Ed: A New FrontierPlay Button
Ep. 26: Gamification in Higher Ed: A New Frontier

In this conversation, Erin Ward discusses the intersection of gamification and higher education marketing.

Episode 37: Engaging And Informing Current Students Via EmailPlay Button
Episode 37: Engaging And Informing Current Students Via Email

Day chats with Alixandra Nozzolillo about how her team transformed Harvard's weekly communication, achieving high open rates and student trust.

Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate ProgramPlay Button
Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program

Jaime talks to Chad Mezera about the online master's program at WVU's College of Creative Arts and Media, marketing strategies, and the future of online education.

Episode 54: Turning Trends into Tours: How Bowling Green’s Social Media Drives EnrollmentPlay Button
Episode 54: Turning Trends into Tours: How Bowling Green’s Social Media Drives Enrollment

Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University, about how social media can be a powerful driver of enrollment.

Ep. 50: Winning The Customer Service GamePlay Button
Ep. 50: Winning The Customer Service Game

Jeremy talks to hospitality expert Pasquale Romano Jr. about customer service, empathy, and employee experience.

Episode 37: Sprint CampaignsPlay Button
Episode 37: Sprint Campaigns

In this episode of The Higher Ed Pulse, hosts Seth and Mallory dive into the world of “Sprint Campaigns” in higher education marketing.

Ep. 25: Ensuring Campus Voices Shine Amidst Athletic DominancePlay Button
Ep. 25: Ensuring Campus Voices Shine Amidst Athletic Dominance

Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia.

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Guide to Graduate Marketing in 2024

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