Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com. Yup, you read that right...over half of high school seniors aren't sure where they'll end up this fall. On this week's episode, Zach engages

Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media advertising as they searched for, and evaluated, colleges.Chris was particularly interested in learning how influential - if at all - social

From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College, to becoming a principal at Kennedy & Company, Mickey Baines may just be the most interesting man in the enrollment management consulting game!

Spending has been frozen. Yield is uncertain. Budget cuts appear to be on the horizon. And enrollment marketers need to prepare for a fall recruitment season like none other.Where should you start? How does one even begin to think about strategic enrollment marketing during a global

In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising. Therefore, it's hard to believe that only ten years ago, even major institutions like the University of Virginia, the University of Notre Dame, and West Virginia University were just getting

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters your office sends to suspects each year?If it's been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers

Yield. It's what keeps admissions professionals up at night each April. This time of year is one of the busiest, and can be one of the most stressful for enrollment marketers - and that's without, you know, a global pandemic. Many of our listeners have reached out

Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball and soccer seasons have been cut short, and there's a good chance you won't be going to college this fall (well, at least not physically).We wanted to better understand

The last several weeks have been nothing short of historical. COVID-19 has radically altered the way each of us lives, works, and learns in what feels like the blink of an eye. And while this moment in time has been, and will continue to be, filled with incredible challenges, it has also birthed

To say it has been a crazy week might be the greatest understatement of 2020. We're a weekly podcast, but in light of all of the fear, confusion, and frustration plaguing higher education as a result of COVID-19, we're bringing you this special edition. Around the world,nearly 300

"Gone are the days when we could just rest on our laurels and meet our enrollment goals", says Angela Brown, the Director of Marketing and Communications at Flint Hill School, a K-12 independent school located in Oakton, Virginia. On this week's episode, Zach Busekrus chats with Angela

This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come from The Chronicle's most recent enrollment survey of close to 300 colleges and universities). To say that higher ed is in facing serious

International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA, has cost the US economy $11.8 billion and more than 65,000 jobs. In an interview with CNN from last November, Rachel Banks, the Director of Public Policy at NAFSA

If you have ever worked in an enrollment office or marcomm department for any educational institution, you're probably already familiar with the term "stealth applicants" - a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.

Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College's advising office is anything but typical - it operates more like a customer success department than it does a customer service department

Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week's episode, Zach Busekrus sits down with Sasha Peterson, the CEO

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately "buy" education. We talk less about the disruption happening on the professional side of things - the massive restructuring and regime changes

Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master's degree in fashion design"Śyes, you read that correctly! On this week's episode of the Enrollify Podcast, Marissa lends insight into how she recruits

How do you best divide your time when you're responsible for recruiting for more than 25 graduate programs as a one woman show? On this week's episode of the Enrollify Podcast, Michelle Rubado shares a model she's developed for how to get the content, goals, and insight she needs from faculty

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the growing importance of brand in higher education and how to get the "C-suite" (presidents and cabinet members) to become brand ambassadors. In a recent article published in Inside

From working for Tony Robbins to dabbling in strategy at an ad agency to working as a dean at Southern California Seminary, Edward J. Herrelko III, Ph.D. has built quite a diverse resume. Edward is currently the Executive Director of Marketing & Communication, and the Chief Marketing Officer