Emily has always loved telling stories. After graduating with a degree in journalism from the University of Ohio, she got a job as a reporter at the local ABC in South Bend, Indiana. After years of finding, crafting, and sharing local news stories with audiences in Indiana's third

This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan

We sat down with Danielle Richter, Director of Marketing and Recruiting for Grad Professional Programs at Midland University, to discuss how to better the student experience from initial website inquiry through graduation. A couple of years ago, Danielle and her team decided to overhaul

This week, we feature 4 noteworthy trends from The Minute, Enrollify's weekly news update that covers the latest trends in Higher Education Marketing. Tune in to hear about WhatsApp's launch of "Status" (coming 2020), tips to optimizing your blog for those pesky "blog skimmers", a breakdown of deep

So, you've heard of Slate - but you're wondering whether or not it's really worth the investment of time, money, and effort to make the switch to a new CRM. Slate was designed and developed exclusively for higher education and considers itself to be "the only solution that can handle

A few years ago, enrollment managers couldn't stop talking about how Millennials were disrupting the traditional student recruitment process - and now they can't stop talking about Generation Z (people born in the mid 1990s to the early 2000s). On this week's episode of the Enrollify Podcast,

The era of technological disruption we're living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today's market

At most institutions, the graduate admissions staff is responsible for student recruitment and faculty members, if involved in the recruitment process at all, typically handle admissions interviews with top candidates. At Baylor College of Medicine, it works differently.

It's not often that an admissions counselor at a small university works his way up the ladder to become a university president - but Dr. Chris Domes did just that. On this week's episode of the Enrollify Podcast, Dr. Domes shares lessons he learned during his early years at St. Bonaventure, leaders

This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University's Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt's admissions tips email series keep decentralized enrollment marketing teams

On this week's episode, we dive into a conversation about how academic advisors and admissions teams can work together to better the prospective and admitted student experience. Ginger Dickens shares advice on when and how to connect inquiries with faculty members

Colleges and universities across the country are restructuring in attempts to breakdown silos and save costs. While the consolidation of departments can, at times, be chaotic and disruptive, it can also help reduce friction in the student experience and create unexpected efficiencies.

In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results.

One of the most effective ways to increase applications is to get prospective students onto campus. On average, graduate schools find that 50% of prospects that attend an on-campus recruitment event wind-up applying to one of their programs! But how do you plan an effective recruitment event?

For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "Trump Effect" has posed new challenges for coordinators responsible for international recruitment - especially for STEM programs.

Recruiting graduate students in today's competitive market is tough - it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University

HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It's really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more.

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO

Graduate student recruitment strategies are as varied as the vast array of schools that use them.We sat down with Amanda Stokes, Graduate Coordinator for Recruitment and Admissions for George Mason University's College of Health and Human Services. She shared with us her expertise

Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic

The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today's enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.