The Enrollify Blog

In module 1 of her Lessons In Leadership course, Carrie Phillips, Chief Communications and Marketing Officer at UA Little Rock focuses on the essential topic of systems thinking, a leadership theory vital for understanding organizational structures and problem-solving.

Imagine a university where every student feels seen, heard, and understood. AI is making this a reality by personalizing everything from admissions to academic advising and streamlining administrative tasks. This frees up time for what truly matters: student engagement.
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Ready to stop relying on one-size-fits-all leadership approaches? The secret to leading with impact lies in knowing when to adapt. Situational leadership gives you the tools to meet your team where they are—whether they need guidance, support, or autonomy.
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Learn how AI assistants are revolutionizing higher education. It highlights examples like Guilford Technical Community College and College of Western Idaho, where AI is being used to improve student enrollment, engagement, and administrative efficiency.
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In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

We are less than a month away from the 2024 AI Engage Summit, and it's your turn to stay ahead of the curve. Join us for two jam-packed days of understanding AI, its potential, and practical applications.

Empowering yourself and your team with the tools to build bespoke AI solutions is an invaluable skill. This lightning talk demystifies the process of creating a custom GPT model using ChatGPT

Confessions of a Higher Ed Social Media Manager is a podcast that offers a behind-the-scenes look at the challenges, triumphs, and strategies of managing social media for higher education institutions. In this post, we'll dive into the top 5 episodes from season 1, as chosen by one of our favorite Enrollify creators, Jenny Li Fowler.

To celebrate over 100K downloads for Higher Ed Pulse, the Enrollify team is sharing our top 5 episodes - a curated selection of conversations that we just really love.

As AI becomes more integrated into higher education, ensuring its ethical use is a crucial responsibility for professionals in marketing, admissions, and enrollment management. Dr. Obi Ogbanufe from the University of North Texas highlights the importance of understanding AI's ethical implications, fostering AI literacy, asking key ethical questions, and developing a robust AI code of ethics. By taking proactive steps to address potential ethical issues, higher education professionals can ensure that AI is used responsibly, safeguarding the interests of both institutions and their communities.

Discover innovative strategies to skyrocket enrollment and student success from top higher education experts Dr. Ray Lutzky, Daniella Nordin, and Allison Turcio.

This blog post shares insights from Dr. J.C. Bonilla’s Engage Summit session, emphasizing a shift from social graphs to interest graphs on platforms like TikTok. This change allows smaller universities to compete by creating content that resonates with user interests. The key takeaway is to focus on data-driven, trend-aligned content to boost engagement and achieve social media success in higher education marketing.

The Engage Summit, hosted by Element451, brought together higher education professionals to explore the latest strategies in student recruitment and retention. A key session focused on leveraging technology, such as Element451's Bolt AI Assistants, data-driven strategies, and authentic branding to enhance student engagement and streamline enrollment processes. Experts emphasized the importance of clear communication about financial aid, the impact of employee satisfaction on student experiences, and fostering cross-departmental collaboration. These insights provide actionable strategies for institutions to navigate today's educational landscape effectively.

Higher education is evolving, requiring more accountability, innovative funding, and alignment with career outcomes. At the Engage Summit, leaders discussed using AI for innovation, building trust through accountability, and emphasizing job placement. They stressed the importance of clear value propositions and retention strategies to meet demographic challenges. These insights help higher ed marketers enhance student engagement and improve enrollment and retention.

Enrollify's webinar, "Empowering Campus Voices: Top 3 Influencer Marketing Lessons," featured experts Dayana Kibilds, Jenny Li Fowler, and Maya Demishkevich. They shared strategies for leveraging authentic student voices, engaging faculty and staff as influencers, and implementing structured ambassador programs. These actionable insights emphasize authenticity, collaboration, and strategic planning to enhance institutional reach and foster deeper engagement with prospective students.

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Enrollify is celebrating its 5th anniversary, reflecting on an incredible journey supported by its audience. To commemorate this milestone, Enrollify is highlighting some of its most impactful podcast episodes that have provided valuable insights and unforgettable moments. These episodes cover topics such as crafting effective email campaigns, navigating the challenges of artificial intelligence in marketing, offering practical advice for social media managers, addressing common marketing pitfalls, and emphasizing the importance of employee engagement in higher education. These discussions have been crucial to Enrollify's success over the years.

Effective leadership hinges on asking the right questions. By inviting input, fostering collaboration, and focusing on the growth and well-being of your team, you can create a positive and productive work environment. Here are some powerful questions every leader should consider incorporating into their daily interactions with their team.

In the fast-paced world of higher education, effective leadership is more crucial than ever. "Lessons in Leadership", led by Dr. Carrie Phillips, is a new course designed to elevate your professional trajectory. Whether you're an aspiring leader or a seasoned professional looking to refine your skills, this course offers a comprehensive roadmap to success.

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

As we celebrate the one-year anniversary of Talking Tactics, we’re thrilled to highlight episodes that have driven outstanding engagement. Over the past year, Talking Tactics has become a go-to resource for higher education marketers, offering practical advice and actionable strategies. Today, we’re shining a spotlight on episodes that have maximized engagement in marketing strategies. These episodes didn’t just capture your attention — they inspired you to connect more deeply with your audiences.