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Mastering Complexity: How Systems Thinking Transforms Higher Ed Leadership
Shelby Moquin
Leadership
Mastering Complexity: How Systems Thinking Transforms Higher Ed Leadership

In module 1 of her Lessons In Leadership course, Carrie Phillips, Chief Communications and Marketing Officer at UA Little Rock focuses on the essential topic of systems thinking, a leadership theory vital for understanding organizational structures and problem-solving.

Rewriting the Rules of Higher Ed: How AI is Crafting the Next Chapter in Student Personalization and Engagement
Shelby Moquin
AI
Rewriting the Rules of Higher Ed: How AI is Crafting the Next Chapter in Student Personalization and Engagement

Imagine a university where every student feels seen, heard, and understood. AI is making this a reality by personalizing everything from admissions to academic advising and streamlining administrative tasks. This frees up time for what truly matters: student engagement. 

Mastering Situational Leadership to Boost Team Performance
Shelby Moquin
Leadership
Mastering Situational Leadership to Boost Team Performance

Ready to stop relying on one-size-fits-all leadership approaches? The secret to leading with impact lies in knowing when to adapt. Situational leadership gives you the tools to meet your team where they are—whether they need guidance, support, or autonomy.

Meet Your Institution’s New Best Friend: AI Assistants
Shelby Moquin
AI
Meet Your Institution’s New Best Friend: AI Assistants

Learn how AI assistants are revolutionizing higher education. It highlights examples like Guilford Technical Community College and College of Western Idaho, where AI is being used to improve student enrollment, engagement, and administrative efficiency.

AI Leaders Offer Key Advice for Higher Ed Pros: Use Technology for Transformation
Shelby Moquin
AI
AI Leaders Offer Key Advice for Higher Ed Pros: Use Technology for Transformation

In three recent episodes of the AI For U podcast, hosted by Brian Piper, guests Jaime Hunt, Dr. Janet Spriggs, and Bart Caylor all explored practical applications of AI in the education sector.

The AI Engage Summit is Almost Here: Is Your Institution Ready to Embrace AI?
Shelby Moquin
AI
The AI Engage Summit is Almost Here: Is Your Institution Ready to Embrace AI?

We are less than a month away from the 2024 AI Engage Summit, and it's your turn to stay ahead of the curve. Join us for two jam-packed days of understanding AI, its potential, and practical applications.

From Zero to AI Hero: How to Build a Custom GPT
Mallory Willsea
AI
From Zero to AI Hero: How to Build a Custom GPT

Empowering yourself and your team with the tools to build bespoke AI solutions is an invaluable skill. This lightning talk demystifies the process of creating a custom GPT model using ChatGPT

Ready to Dive In? Jenny's Top 5 Episodes from Season 1
Shelby Moquin
Social Media Management
Ready to Dive In? Jenny's Top 5 Episodes from Season 1

Confessions of a Higher Ed Social Media Manager is a podcast that offers a behind-the-scenes look at the challenges, triumphs, and strategies of managing social media for higher education institutions. In this post, we'll dive into the top 5 episodes from season 1, as chosen by one of our favorite Enrollify creators, Jenny Li Fowler.

Directly From The Enrollify Team: Must Hear Higher Ed Pulse Episodes
Shelby Moquin
Leadership
Directly From The Enrollify Team: Must Hear Higher Ed Pulse Episodes

To celebrate over 100K downloads for Higher Ed Pulse, the Enrollify team is sharing our top 5 episodes - a curated selection of conversations that we just really love.

Is Your Institution Ready to Lead the Way in Ethical AI Practices?
Erin Fields
AI
Is Your Institution Ready to Lead the Way in Ethical AI Practices?

As AI becomes more integrated into higher education, ensuring its ethical use is a crucial responsibility for professionals in marketing, admissions, and enrollment management. Dr. Obi Ogbanufe from the University of North Texas highlights the importance of understanding AI's ethical implications, fostering AI literacy, asking key ethical questions, and developing a robust AI code of ethics. By taking proactive steps to address potential ethical issues, higher education professionals can ensure that AI is used responsibly, safeguarding the interests of both institutions and their communities.

Enrollment Strategies for the Modern Campus: 3 Main Takeaways
Shelby Moquin
Enrollment Marketing
Enrollment Strategies for the Modern Campus: 3 Main Takeaways

Discover innovative strategies to skyrocket enrollment and student success from top higher education experts Dr. Ray Lutzky, Daniella Nordin, and Allison Turcio.

Feeling Invisible in a Digital World: The Secret Social Media Strategy No One Is Talking About
Erin Fields
Social Media Management
Feeling Invisible in a Digital World: The Secret Social Media Strategy No One Is Talking About

This blog post shares insights from Dr. J.C. Bonilla’s Engage Summit session, emphasizing a shift from social graphs to interest graphs on platforms like TikTok. This change allows smaller universities to compete by creating content that resonates with user interests. The key takeaway is to focus on data-driven, trend-aligned content to boost engagement and achieve social media success in higher education marketing.

Transforming Enrollment Strategies: Insights from the Engage Summit Session on Tech, Brand, and Student Recruitment
Erin Fields
Leadership
Transforming Enrollment Strategies: Insights from the Engage Summit Session on Tech, Brand, and Student Recruitment

The Engage Summit, hosted by Element451, brought together higher education professionals to explore the latest strategies in student recruitment and retention. A key session focused on leveraging technology, such as Element451's Bolt AI Assistants, data-driven strategies, and authentic branding to enhance student engagement and streamline enrollment processes. Experts emphasized the importance of clear communication about financial aid, the impact of employee satisfaction on student experiences, and fostering cross-departmental collaboration. These insights provide actionable strategies for institutions to navigate today's educational landscape effectively.

Accountability, Innovation, & Realworld Outcomes: Engage Summit Highlights
Erin Fields
Leadership
Accountability, Innovation, & Realworld Outcomes: Engage Summit Highlights

Higher education is evolving, requiring more accountability, innovative funding, and alignment with career outcomes. At the Engage Summit, leaders discussed using AI for innovation, building trust through accountability, and emphasizing job placement. They stressed the importance of clear value propositions and retention strategies to meet demographic challenges. These insights help higher ed marketers enhance student engagement and improve enrollment and retention.

Empowering Campus Voices: Top 3 Influencer Marketing Lessons from Enrollify's Webinar
Erin Fields
Higher Ed Marketing & Communications
Empowering Campus Voices: Top 3 Influencer Marketing Lessons from Enrollify's Webinar

Enrollify's webinar, "Empowering Campus Voices: Top 3 Influencer Marketing Lessons," featured experts Dayana Kibilds, Jenny Li Fowler, and Maya Demishkevich. They shared strategies for leveraging authentic student voices, engaging faculty and staff as influencers, and implementing structured ambassador programs. These actionable insights emphasize authenticity, collaboration, and strategic planning to enhance institutional reach and foster deeper engagement with prospective students.

There's a GPT for That – 3 Key Takeaways from the Engage Summit
Erin Fields
AI
There's a GPT for That – 3 Key Takeaways from the Engage Summit

Discover how AI, specifically ChatGPT, can streamline higher education marketing by creating content under pressure, personalizing communication, and boosting productivity from Allison Turcio and Shane Baglioni's Engage Session, "There's a GPT For That."

Celebrating 5 Years of Enrollify: 5 of Our Favorite Podcast Episodes
Erin Fields
Podcast
Celebrating 5 Years of Enrollify: 5 of Our Favorite Podcast Episodes

Enrollify is celebrating its 5th anniversary, reflecting on an incredible journey supported by its audience. To commemorate this milestone, Enrollify is highlighting some of its most impactful podcast episodes that have provided valuable insights and unforgettable moments. These episodes cover topics such as crafting effective email campaigns, navigating the challenges of artificial intelligence in marketing, offering practical advice for social media managers, addressing common marketing pitfalls, and emphasizing the importance of employee engagement in higher education. These discussions have been crucial to Enrollify's success over the years.

The Power of Questions: Fostering Collaboration and Growth in Leadership
Shelby Moquin
Leadership
The Power of Questions: Fostering Collaboration and Growth in Leadership

Effective leadership hinges on asking the right questions. By inviting input, fostering collaboration, and focusing on the growth and well-being of your team, you can create a positive and productive work environment. Here are some powerful questions every leader should consider incorporating into their daily interactions with their team.

"Lessons in Leadership" — Fast-Track Your Leadership Journey
Shelby Moquin
Leadership
"Lessons in Leadership" — Fast-Track Your Leadership Journey

In the fast-paced world of higher education, effective leadership is more crucial than ever. "Lessons in Leadership", led by Dr. Carrie Phillips, is a new course designed to elevate your professional trajectory. Whether you're an aspiring leader or a seasoned professional looking to refine your skills, this course offers a comprehensive roadmap to success.

AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
Erin Fields
Content Strategy
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Celebrating 'Talking Tactics': Best Episodes for Maximizing Engagement
Shelby Moquin
Higher Ed Marketing & Communications
Celebrating 'Talking Tactics': Best Episodes for Maximizing Engagement

As we celebrate the one-year anniversary of Talking Tactics, we’re thrilled to highlight episodes that have driven outstanding engagement. Over the past year, Talking Tactics has become a go-to resource for higher education marketers, offering practical advice and actionable strategies. Today, we’re shining a spotlight on episodes that have maximized engagement in marketing strategies. These episodes didn’t just capture your attention — they inspired you to connect more deeply with your audiences.

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