In this week's episode, Zach Busekrus welcomes Jamie Gleason (DD Agency's VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific. In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack? On this week's episode, Zach is joined by Kerry Morrison,

TikTok advertising today is basically what Facebook Advertising was in 2014 - organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space. Joseph dives into the following questions: What are the most important channels for enrollment marketers

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him -even if they were sparse.

CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRM prov: Choose Wisely-Assessing, Eliminating, and Implementing On-Campus Software.

We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand

Tune into an exciting conversation about the future of financial aid on this week's episode, featuring ideas and innovative insight from Amy Glynn, VP of Student Financial Success at CampusLogic.Zach and Amy cover a lot of ground in this conversation - from the current student debt

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:Hiring creators

In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic.More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest

Higher education is at an inflection point"Śschools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space-the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators

Meet Dror Liebenthal -the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States, and building a more sustainable recruitment and enrollment experience between students and higher education institutions.The average student today

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.On this week's episode, Zach is joined

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she's responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing