Ohio University's Caty Allgood and Brooke Preston discuss their successful Squirrel Naming campaign, which raised nearly half a million dollars and increased donor participation.

Live from AMA in Las Vegas, Mallory reports on insights from co-chairs Teresa Valerio-Parrot and Stephen Jendraszak about record attendance, community importance, and higher ed marketing's impact evolution.

Jaime sits down with Paul McGinnis, vice president for marketing and enrollment at Bethel University, to talk about how he led the charge to completely transform Bethel’s pricing strategy with a tuition reset. 

This episode of Breaking Silos explores how marketing and student life leaders can collaborate to create a fulfilling student experience, from initial interest to graduation, as discussed by Jenny Petty and Leslie Webb from the University of Montana.

Chas Williams discusses social media strategies with Jeremy, covering content calendars, student interns, creativity, and platform-specific storytelling.

Maya Demishkevich welcomes Alana Villemez, CEO of Most Likely to Succeed, to discuss the growing importance of program-specific marketing for community colleges.

In this conversation, Erin Ward discusses the intersection of gamification and higher education marketing.

Day chats with Alixandra Nozzolillo about how her team transformed Harvard's weekly communication, achieving high open rates and student trust.

Jaime talks to Chad Mezera about the online master's program at WVU's College of Creative Arts and Media, marketing strategies, and the future of online education.

Jeremy talks to hospitality expert Pasquale Romano Jr. about customer service, empathy, and employee experience.

Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University, about how social media can be a powerful driver of enrollment.

In this episode of The Higher Ed Pulse, hosts Seth and Mallory dive into the world of “Sprint Campaigns” in higher education marketing.

Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia.

Jessica Creech from Purdue University Northwest, shares with day how she worked with professors to build 6 program-specific blog posts with big results.

In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more.

Allison interviewed Grant De Roo, a market research expert, about using storytelling for college enrollment.

Maya Demishkevich speaks with Eve Markman, Assistant Vice President for Brand Management and Operation from the Community College of Philadelphia about their ambitious rebranding journey.

Jenny and Cameron MacNiven from Dunroe uncovers the latest trends and data-driven insights shaping higher education social media.

Miami University's toddler campus tour reel, featuring Wesley Harder, was a viral hit, demonstrating the power of childlike perspective in admissions content.

In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. 

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus.