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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Live from NAGAP - Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of PodcastsPlay Button
Live from NAGAP - Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of Podcasts

About the Episode:Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally.

Live from NAGAP - Who Gets In? Haslam Shakes Up MBA AdmissionsPlay Button
Live from NAGAP - Who Gets In? Haslam Shakes Up MBA Admissions

About the Episode:Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post

Live from NAGAP - A Millennial Manager's Approach to Empowering GEM TeamsPlay Button
Live from NAGAP - A Millennial Manager's Approach to Empowering GEM Teams

About the Episode:Live at the NAGAP GEM Summit, Mallory sits down with Ryan, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager

Episode 14:  The Christian College Crisis: The Fate of Faith-Based EducationPlay Button
Episode 14: The Christian College Crisis: The Fate of Faith-Based Education

About the Episode:Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment

Episode 19: FAFSA Fallout: Deciphering the DataPlay Button
Episode 19: FAFSA Fallout: Deciphering the Data

About the Episode: In this episode, Timothy and Jamie discuss the significant challenges faced by students and institutions due to delays in the FAFSA portal redesign and aid calculation restructuring. They highlight the National College Attainment Network's dashboard, which visualizes FAFSA

Ep. 51: Thriving with Disability: A Guide for Leaders and TeamsPlay Button
Ep. 51: Thriving with Disability: A Guide for Leaders and Teams

About the Episode: Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences.

Live from NAGAP - Behind the Scenes of GEM Digital Strategy at Boston CollegePlay Button
Live from NAGAP - Behind the Scenes of GEM Digital Strategy at Boston College

About the Episode:Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized

Pulse Check: Learning from Leaders - Part 1Play Button
Pulse Check: Learning from Leaders - Part 1

In this episode, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust.

Live at NAGAP: Elevating GEM – Play Smarter, Not HarderPlay Button
Live at NAGAP: Elevating GEM – Play Smarter, Not Harder

About the Episode:Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities

Live from NAGAP - Empowering Self-Learning for Career SuccessPlay Button
Live from NAGAP - Empowering Self-Learning for Career Success

About the Episode:Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role

Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and CommunicationsPlay Button
Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and Communications

About the Episode:This podcast episode tackles the essential unity of marketing and communications, advocating for a seamless Marcomm strategy that encompasses all channels, both digital and traditional, under a singular, well-defined brand identity. The dialogue underscores that marketing

Venture Capital Traps and Triumphs in the EdTech LandscapePlay Button
Venture Capital Traps and Triumphs in the EdTech Landscape

About the Episode:Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.

Episode 18:  In the Data Driver's Seat: Exploring Student Dashboards' Dual NaturePlay Button
Episode 18: In the Data Driver's Seat: Exploring Student Dashboards' Dual Nature

About the Episode: The conversation explores the use of student-facing dashboards that provide data on student performance and behavior compared to their peers. The discussion touches on the potential benefits and concerns of this approach, including the impact on academic

Live From ASU-GSV: What Are The Real Barriers To AI In Education?Play Button
Live From ASU-GSV: What Are The Real Barriers To AI In Education?

About the Episode:Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized

Ep. 13: Tips for Submitting Your First Presentation ProposalPlay Button
Ep. 13: Tips for Submitting Your First Presentation Proposal

About the Episode: As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5Play Button
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5

Join R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, as they delve into the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.Discover the crucial role insights play in shaping a compelling brand

Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher EducationPlay Button
Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher Education

About the Episode: This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing. Through these carefully

Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher EducationPlay Button
Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher Education

About the Episode: This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing.

Live from ASU-GSV: A Middle School Teacher’s Strategy for an AI-Driven WorldPlay Button
Live from ASU-GSV: A Middle School Teacher’s Strategy for an AI-Driven World

About the Episode:Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey

Live from ASU-GSV: How ASU Uses AI to Match Students with Right-Fit DegreesPlay Button
Live from ASU-GSV: How ASU Uses AI to Match Students with Right-Fit Degrees

About the Episode:Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students

Live from ASU-GSV: Eyes on InnovationPlay Button
Live from ASU-GSV: Eyes on Innovation

About the Episode: Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique journey from industry to academia and discusses the innovative ways his institution is tackling challenges like student debt

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