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Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher EdPlay Button
Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed

In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. 

Live from HEW: The Future of the ViewbookPlay Button
Live from HEW: The Future of the Viewbook

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus.

Live from HEW: Communicating in Polarized Landscapes Play Button
Live from HEW: Communicating in Polarized Landscapes

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University.

Live from HEW: Interviewing Tips for Marketing Stories Play Button
Live from HEW: Interviewing Tips for Marketing Stories

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas.

Live from HEW: Become an INTRApreneurPlay Button
Live from HEW: Become an INTRApreneur

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference

Live from HEW: A President’s Perspective on AI and WebsitesPlay Button
Live from HEW: A President’s Perspective on AI and Websites

In this episode of The Higher Ed Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference.

Live from HEW: The Alternative AgencyPlay Button
Live from HEW: The Alternative Agency

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education.

Episode 52: Crafting Copy that Converts: Tips for Enrollment MarketersPlay Button
Episode 52: Crafting Copy that Converts: Tips for Enrollment Marketers

Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector.

Live from HEW: Analytics, SEO, and Just Moving FasterPlay Button
Live from HEW: Analytics, SEO, and Just Moving Faster

In another live episode from HEW, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory.

Live from HEW: Social Media AnalyticsPlay Button
Live from HEW: Social Media Analytics

Shuchita Poddar, a Communications Coordinator at the University of Iowa, discusses her first-time experience at HighEdWeb and shares insights on using social media analytics to optimize admissions content.

Ep. 23: Reclaim Your Day with These Game-Changing Time Management TacticsPlay Button
Ep. 23: Reclaim Your Day with These Game-Changing Time Management Tactics

Jenny sits down with Maya Wesby to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC).

Episode 34: Increase First-Generation Enrollment with Automatic AdmissionPlay Button
Episode 34: Increase First-Generation Enrollment with Automatic Admission

Day chats with Melody Ferguson from Pacific Lutheran University about their Automatic Admission Partnership Program (AAP).

Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s ImagePlay Button
Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image

In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy.

Episode #16: What’s Next for Graduate Education Strategic Planning?Play Button
Episode #16: What’s Next for Graduate Education Strategic Planning?

Ray is joined by Dr. Colin Potts, Provost and Executive Vice Chancellor for Academic Affairs at Missouri University of Science and Technology.

Episode 13: From Rodeos to ROI: ABAC's Unique Approach to Student Engagement Play Button
Episode 13: From Rodeos to ROI: ABAC's Unique Approach to Student Engagement

In this episode of In Your Element, Daniella and Brendan sit down with Ryan Hogan, VP of Enrollment Management, Marketing, and Communication at Abraham Baldwin Agricultural College (ABAC).

Ep. 22: Building a Resilient Social Media Strategy with ExperimentationPlay Button
Ep. 22: Building a Resilient Social Media Strategy with Experimentation

In this episode, Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field.

Episode 33: Creating Instant Belonging With LEGO FigurinesPlay Button
Episode 33: Creating Instant Belonging With LEGO Figurines

Day sits down with Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement.

Bonus: Mailed It! Play Button
Bonus: Mailed It!

In this bonus edition of The Pulse, Mallory is joined by Dayana Kibilds,and Ashley Budd to discuss their new book, "Mailed It."

Episode 32: Capturing A Captive Audience By Geotargeting Campus VisitorsPlay Button
Episode 32: Capturing A Captive Audience By Geotargeting Campus Visitors

Day chatted with Meaghan Milliorn about the winning tactic: emotional timing and quick action.

Episode #14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)Play Button
Episode #14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Ep. 21: The Unique Structure of NC State’s Social Media TeamPlay Button
Ep. 21: The Unique Structure of NC State’s Social Media Team

Megan Ellisor, Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole.

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