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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Live from ASU-GSV: The Ethical AI FrameworkPlay Button
Live from ASU-GSV: The Ethical AI Framework

About the Episode: Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology.

Episode 23: Listening On Social For Over 10x More EngagementPlay Button
Episode 23: Listening On Social For Over 10x More Engagement

About the Episode: Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreen’s philosophy going into this shift in mentality for Rosalind Franklin University of Medicine and Science. As the sole social media manager for the university

Live From ASU-GSV: Sipping IPAs And Talking AIPlay Button
Live From ASU-GSV: Sipping IPAs And Talking AI

About the Episode: Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence in the education sector. From ethical dilemmas and administrative efficiencies to the real-world implications of AI on campuses

Vanishing Liberal Arts: The Disappearing Act of Critical ThinkingPlay Button
Vanishing Liberal Arts: The Disappearing Act of Critical Thinking

About the Episode:Hosts Mallory and Seth examine the critical state of liberal arts education in America and the challenges facing liberal arts programs, including declining enrollments and financial pressures. Mallory and Seth passionately advocate for a rebranding of the liberal arts

Live from ASU-GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz GrossPlay Button
Live from ASU-GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz Gross

About the Episode: In this episode of Higher Ed Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured insights on the integration and implications of AI in higher education, emphasizing the importance of ethical practices

Episode 17: March Madness - Data EditionPlay Button
Episode 17: March Madness - Data Edition

About the Episode: The conversation explores the impact of college sports success on college applications. They discuss the 'Flutie Effect,' which refers to the increase in applications to a school following a successful sports season. They also examine the correlation between March Madness

Ep. 50: The Art of Attraction: Balance Brand and Lead GenerationPlay Button
Ep. 50: The Art of Attraction: Balance Brand and Lead Generation

About the Episode: Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit”

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 4Play Button
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 4

Join President Ian Mortimer as he delves into important considerations for exploring M&A strategies and innovative, alternative pathways for success. In this episode you will learn about:Reasons why certain mergers don’t pan outThe tradeoff of balancing rational and emotional facets

Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?Play Button
Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?

About the Episode:In this special episode of Higher Ed Pulse, Mallory sits down with Ardis Kadiu, CEO and Founder of Element451 and co-host of the Generation AI podcast on Enrollify. Together, they discuss two new AI innovations — Bolt Assistants and Bolt Search.

Episode 5: Business-Savvy Approach to Transforming Marketing and Enrollment StrategiesPlay Button
Episode 5: Business-Savvy Approach to Transforming Marketing and Enrollment Strategies

About the Episode: In this episode, we delve into a County College of Morris journey to transform its marketing and enrollment management strategies. The discussion offers an insider's look at the bold decision to hire from outside the traditional higher ed path, which sparked a significant

Lost in Transition: The Community College DilemmaPlay Button
Lost in Transition: The Community College Dilemma

About the Episode:Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, especially when it comes to transferring to four-year institutions. With a focus on cultivating skills for the future

Episode 16: AI Augmented Analysis: Empowering Higher Ed with DataPlay Button
Episode 16: AI Augmented Analysis: Empowering Higher Ed with Data

About the Episode: In this special "cut for time" episode of the EduData Podcast, hosts Timothy Davis and Jamie Boggs revisit critical discussions from their recent Enrollify webinar on AI-enabled data democratization. The focus is on how artificial intelligence, particularly large language

Bonus: From Chatbots to Assistants: The Next Evolution of AIPlay Button
Bonus: From Chatbots to Assistants: The Next Evolution of AI

About the Episode: Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading

Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social MediaPlay Button
Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media

About the Episode: In this insightful episode, we chat with Sallie Poggi, the former director of social media at the University of California, Davis, who played a pivotal role in shaping the university's social presence. Sallie shares her career journey, highlighting her transition from social

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 3Play Button
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 3

In this episode, Robin Johnson provides applicable advice on managing change during an M&A process. Listeners will learn about:The four stages of processing changeThe integration of different teams and culturesDealing with the uncertainty that comes with M&amp

A Cautionary Tale About Artificial IntelligencePlay Button
A Cautionary Tale About Artificial Intelligence

About the Episode: In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it into educational settings, and the ethical considerations that come with its use. From AI-driven chatbots enhancing student engagement

Episode 15: Online and On the Clock: Unpacking the 2024 Online College Students ReportPlay Button
Episode 15: Online and On the Clock: Unpacking the 2024 Online College Students Report

About the Episode: In this enlightening episode of the EduData Podcast, hosts Timothy Davis and Jamie Boggs delve into the surprising consistencies within the online education landscape, specifically through the lens of the 2024 Online College Students Report by Education Dynamics.

Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom LeadersPlay Button
Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

About the Episode: In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 2Play Button
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 2

Welcome to Part 2 of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kanahoma CEO Seth Odell.

Live from CUPRAP: Empowering Professional Development — A Volt and Enrollify CrossoverPlay Button
Live from CUPRAP: Empowering Professional Development — A Volt and Enrollify Crossover

About the Episode: We're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategy

Episode 4:  Brand Building in Community Colleges: The Power of PerceptionPlay Button
Episode 4: Brand Building in Community Colleges: The Power of Perception

About the Episode: In this insightful episode, host Maya Demishkevich engages in a deep conversation with branding expert Nancie McDonnell Ruder. They delve into the unique challenges and opportunities of branding for community colleges, emphasizing its crucial role in reshaping perceptions

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