About the Episode:In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing and branding

About the Episode: Enrollify and our friends at Glacier have partnered together to uncover how higher ed marketers plan to allocate marketing resources to recruit in-state, out-of-state, and international students in 2024. Timothy and Jamie break down the results and implications and start

About the Episode: Live from CUPRAP, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive

About the Episode: We engage in an inspiring conversation with Matt Nazario-Miller, Communications Manager at Stanford University, and a passionate advocate for diversity, equity, inclusion, and belonging. Matt shares his unique journey and sheds light on what real allyship looks like

Welcome to the inaugural episode of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpalis joined by Kevin Cavanagh

About the Episode:Live from CUPRAP, Mallory Willsea connects with Paul Redfern, VP for University Communications and Institutional Strategy at St. Lawrence University. They delve into the buzz around AI at the conference, strategies for attracting top talent to remote areas

About the Episode:After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market

About the Episode: In this episode of the EduData Podcast, Jamie and Timothy talk about the increase in reported upward transfer rates, the pathways that make this possible, and the long-term implications. About the Show: The EduData podcast is your no-fluff guide to the data driving

About the Episode: In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education

In this special bonus episode of Higher Ed Pulse recorded live at CUPRAP 2024, Mallory Willsea sits down with Voltaire Santos Miran, Executive VP of Creative at Carnegie, to dive deep into the intersection of storytelling and artificial intelligence.

About the Episode: In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency.

In Part 3 of this series, Setting Students Up for Success, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss strategies for setting students up for success after they have committed to enroll. They delve into the responsibilities of institutions in preparing students, the significance of effective orientation programs, and the use of digital platforms to streamline the post-admission process. The conversation highlights the importance of personalized, high-tech support to ensure a seamless transition for students, especially those from first-generation backgrounds.

About the Episode: Dive into the heart of community college marketing, where hosts Maya Demishkevich, Dan Baum, and Keith Paul illuminate the expansive role of marketing within community colleges. This episode transcends traditional notions of marketing, revealing its significance far

About the Episode:The role of a CMO, especially in the dynamic landscape of higher education, requires a balance between strategic investment, operational agility, and creative problem-solving. In this compelling episode, Mallory and Seth discuss the evolving role of the Chief Marketing Officer

About the Episode: In this episode of the EduData Podcast, Jamie and Tim break down the ongoing and ever changing “carrot” used by institutions of higher education. Once a race to have the nicest residence halls and dining facilities, has the arms race now shifted to a technology driven

About the Episode: In this episode, we'll dive into the high-octane world of social media event coverage with Jenn Crimm, the mastermind behind Opry Entertainment Group's social media presence. Jenn shares her secrets for planning, capturing, and amplifying live moments on social media in real-time

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey

About the Episode: If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access

About the Episode:This episode of The Pulse dives deep into the evolving landscape of standardized testing in higher education, sparked by recent policy reversals at institutions like Dartmouth and Yale. Mallory and Seth discuss the implications of these changes

About the Episode:I n this episode of the EduData podcast, we delve into the shifting landscape of college admissions and the role of standardized test scores. Recent research has highlighted significant changes in the use of ACT scores, sparking debates about their relevance and impact.

About the Episode: In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational