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Welcome to our newest Pulse Check series - Personalizing Prospective Student Journeys, hosted by Mallory WillseaIn Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college
About the Show: We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.Breaking Silos aims to showcase the remarkable work
About the Episode:In this episode, we sit down with Devin Purgason from Forsyth Technical College to explore how they've successfully reimagined the student discovery and inquiry stages of the student lifecycle. Devin, the Executive Director of Marketing and Student Care,
About the Episode:In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts
About the Episode: In this episode of the EduData podcast, we explore the evolving landscape of online learning in higher education and its trajectory in the post-pandemic era. While the pandemic has accelerated the adoption of online education, its long-term impact and potential future trends
About the Episode: Jon-Stephen Stansel is a freelance social media strategist, speaker, consultant, and a well-known voice across social media marketing. He spent many years in higher ed social media before pivoting into other industries and has first-hand experience
Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In the final episode of this special series, Shane Baglini is joined by four of the industry's most passionate graduate professionals to discuss all things GEM.
About the Episode: The podcast Profcast at the University of Antwerp isn’t just thinking outside the box, it’s checking multiple boxes. Each episode features one professor, focusing on their research but also on the person behind the research. Building academic reputation?
About the Episode:Mallory and Seth dive deep into the world of Hollywood's advertising strategies and Disney's unique approach to storytelling. With insider insights from HBO MAX and Disney's latest campaigns, they explore how contextually relevant and emotionally charged content can dramatic
About the Episode: In this EduData podcast episode,Timothy and Jamie discuss the significant impact of declining birthrates on future college enrollment numbers. After exploring how this trend will affect different types of institutions, geographical regions, and cultural populations
About the Episode: In this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology.
Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.Ed-tech is an ever-evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times.
About the Episode: In this episode, "The Marketing-Savvy President," Dr. Anthony Cruz discusses his successful use of marketing strategies and social media to boost enrollment and community engagement at Miami Dade College's Kendall Campus. He highlights the role of strategic marketing
About the Episode: This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible
About the Episode: Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays
Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 2 of this series,Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications
About the Episode: The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet
Welcome to The Hidden Gem, a podcast dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications
About the Episode:Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials.
About the Episode: In this EduData podcast episode, Jamie and Timothy unravel the significance and pitfalls of discount rates and how they are presented. From examples of ice cream shops, toothpaste ads, and JCPenney, they provide a dose of financial literacy with a chaser of tuition resets.
Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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