About the Episode:Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly

About the Episode: Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:2:00 - When imposter syndrome tends to show up, and how to manage it7:14

Episode NotesIn this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families. Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics?

Episode NotesIf you currently have a leadership title, or even if you don’t but you want to lead in other ways, don’t miss Jeremy’s in-depth conversation with well-known Higher Ed administrator, Rick Clark. You’ll hear about:7:03 - The most important quality for any leader to possess13:12

In this episode, Allison is joined by Raman Bhalla, the Assistant Vice President of Web Services at RIT, a visionary leader in the field of website accessibility. Together, they explore the transformative power of taking a systematic approach to accessibility

In this episode, Bart Caylor joins Jeremy for a conversation on each of those things, as well as time management and the recruitment of first-generation students. You’ll hear about:5:47 - The importance of experimenting with AI7:35 - Using AI effectively is all in the prompt

In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the need for a personalized, customized approach for students in their college search

In this episode, Jeremy is joined by Jeanne Brett, Professor Emerita of Management & Organizations at Northwestern University, and an expert on the topics of multicultural teams, managing workplace conflict, and negotiation. You’ll hear about:1:25 - What it means to be part of a multicultural

According to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than ever. This episode delves into the need for multi-pronged

In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts

Have you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Frederick Martin highlights the pivotal role of employee culture in shaping a brand's reputation. The 'Great Resignation’ taught us not to wait on culture and employee

As a campus tour guide back in 2005, Mallory Willsea noticed students would ask very different questions when they were alone vs. when they were with their parents or in a group. When she graduated, Mallory started working in the admissions office just when digital was starting to happen.

Welcome to Season 3 of Mission Admissions! In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students

Unlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talked about how to not only identify budding influencers within your student body but also unleash

Ashley’s first full-time role in higher ed was as an admissions counselor back in 2007. During the 2008 recession, her campus saw a drop in visits, yet knowing how important visits are for recruitment, she was determined to find a solution. With social media just starting to become important

Allison’s start in higher ed was as a writer at her college. In her role, she quickly realized the communications were not student-centered enough, and sought to become an expert on her audience to deliver hyper-personalized opportunities for engagement via the new CRM. The most immediate result?

In this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing.

Join host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Messiah University. Kris, an expert in user experience, information architecture

In the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education marketer seeking to transform the challenge of handling multiple perspectives

For the show’s season finale, several higher ed pros share their yet-to-be-tried or yet-to-be-popular tactic ideas for YOU to try! From a different way to train campus tour guides to how to use your alumni as walking billboards, get inspired by these simple ideas with potentially big results.

Allison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As students increasingly turn to AI for guidance in their search, the landscape is evolving, and we