In this eye-opening episode, Allison welcomes UX strategist Kelly Kautz, who unveils the impact of college websites on first-gen students. Discover groundbreaking insights from her primary research, learn about common website design issues that create barriers, and gain evidence-based strategies

Season two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams

Less is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces

Ali Abel, senior manager of marketing and communications at the University of Calgary’s Faculty of Law, saw a critical gap that needed to be filled: the online forum prospective law students had been using was moving to Reddit. She created an account for the law school and started answering

In this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:3:40

Carrie Chambers, Director of Digital Strategy Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short

What do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters.

College and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective students, and engaging with various stakeholders. Join Allison and Ben Congelton

On this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school

Darcy Porter, Associate Director of Communications and Content Strategy at SUNY Brockport, shares how she worked together with the enrollment team to re-imagine the post-deposit email communication sequence. They took the emails from long and overwhelming to engaging and specific — and are seeing

On this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing,

Shane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a master’s degree from almost being discontinued. He and his team boosted lead-to-inquiry

In this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, inclusion, and belonging. Shelley stresses that an inclusive marketing strategy is not a quick

On this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations

Jacqueline Rowe, Senior Enrollment Communications Coordinator at Stony Brook University, shares how her team increased views on their admissions social content with less effort. By hiring an admissions-focused intern to work with the university's MarComm team and post on the university's

In this episode, we dive into the world of content marketing for higher education marketing teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads.

Today’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15

Jackie Vetrano, the Assistant Director of MBA Prospect Management Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling

In this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on the importance of understanding international students on an individual basis

In this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called

Dr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences.