The student digital experience is an essential part of the overall student journey. With much of our lives online, students expect seamless, informative experiences. During this episode, Anice Barbosa, the Director of Digital marketing at Wheaton College, and I talk all things digital experience

Technology is key to the student experience, something Zac knows all too well. In this episode we talk about CRMs, getting rid of .edu student email accounts and what a better website experience could look like for higher edu

If your brand was an experience, what would it be? That’s a question Kevin and his team get to answer every day. Ohio State is setting their sights on the student experience by centralizing efforts and creating affinity-building brand experiences.

In this episode, University of Montana’s CMO, Jenny Petty, talks all about a her vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.

I'm doing a podcast, but not like the typical fluffy marketing podcast (I really don't like fluff). We're going to mix together higher ed secrets, marketing best practices, and consumer data to create action items you can do and use today. This podcast is for doers in higher ed marketing communicat