In this episode, we dive into the world of content marketing for higher education marketing teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads.

Today’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15

Jackie Vetrano, the Assistant Director of MBA Prospect Management Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling

In this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on the importance of understanding international students on an individual basis

In this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called

Dr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences.

In this episode Jeremy talks to Rob Cross, author of ‘Beyond Collaboration Overload’ and ‘The Microstress Effect’ about silos, collaboration, stress, and what high performers do differently. Takeaways include:3:25 - Four things that often create silos on college campuses9:25

In this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019. Allison and Cynthia explore the impact of grassroots community events on college marketing, public relations

This episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors

Are you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points

In this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid.

Unlock the power of LinkedIn for your higher education marketing strategy! In this episode, you'll learn about how to leverage and support the creators on your campus to build brand awareness for their personal brands and your university. Join us as we explore the best practices, tips

In this episode, Jeremy sits down with Heather Strecker to chat about the state of campus visits, and how to develop your student tour guides and workers who play such a critical role. Key takeaways from this episode include:2:28 - Growing your number of tour guides and student workers

As colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Carrie is an expert on how to do this! Tune in to gain actionable advice and learn

In this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.Key takeaways from this episode include:7:10 - Advice if you want to get and keep Gen Z’s attention16:05 - Video, the role of feelings and emotions in decision making,

Our guest for this episode is Day Kibilds, Strategy Director at Ologie.Join Day and Allison as they explore the impact of higher education marketing on equity and access. Get actionable tips to improve your marketing strategy and make information about college more accessible.

In this episode, Jeremy has a thought provoking and in-depth conversation about leadership with DJ Menifee. They discuss DJ’s admissions and enrollment management journey from his first leadership opportunity all the way to his current Vice President role. Key takeaways from this episode include

Join Allison Turcio in her debut episode as host of The Application!In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance of leveraging AI technology like ChatGPT while still maintaining a personal

Safy and I spend this episode doing our favorite thing, talking about content strategy. While we cover many topics, and get a bit distracted at times, we mostly focus on capturing student and brand experiences to create engaging “indirect experiences” via content.

When I heard Bill Campbell had “Chief Experience Officer” in his title, I just knew I had to talk to him about my favorite topic - student experience.On this episode, Bill dives into his role as Chief Experience Officer at Chatham University where he is examining and shaping student

In the second of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with mental game coach, Tami Matheny. The bulk of their conversation focuses on self confidence - where it comes from, four key things that will help you own your confidence